FMCG

Advertising

Celeb endorsements lose steam on TV; SRK and MS Dhoni dominate brand recall: TAM

Brand Marketing

Explainers, audits, assurance: How food brands use 'educational' marketing amid lab-testing scrutiny

Advertising

Marico ad spends rise 15% in Q3 FY26 to Rs 336 crore

Brand Marketing

Tata Consumer Q3 FY26 profit jumps 34% to Rs 403 crore on volume-led growth

Brand Marketing

Marico to acquire 93.27% stake in 4700BC owner Zea Maize for up to Rs 227 crore

Advertising

Godrej Consumer pares ad expenditure to Rs 341 crore in Q3 as profit remains flat

How it Works

Balaji Wafers signs definitive agreement with General Atlantic

Digital

Micro-Dramas have viewers hooked, but FMCG brands are still on the fence

Brand Marketing

37% of Tier 3 consumers rely on YouTube reviews; celebrity influence drops to 3%: Report

Advertising

Oreo, Dairy Milk-maker Mondelez India slashes ad budget to Rs 1,580 crore in FY25; profit falls 99%

Brand Marketing

I-T depart slaps Rs 1,559 crore demand on HUL

Brand Marketing

Mergers, money flow into India’s QSR industry as sales stall

Special Coverage

Ahead of Q3 results, GCPL sees volumes, margins turning

Trending News

Nestlé recalls baby food products after detecting toxin risk

Special Coverage

DS Group exits partnership with Swiss chocolatier Läderach in India

Brand Marketing

Dabur sees early demand recovery in Q3 FY26 on GST revision

Special Coverage

Zydus Wellness expands sugar-free, protein portfolio as consumer preferences evolve

Brand Marketing

Marico’s Q3 revenue growth in high twenties; India volumes seen in high single digits

How it Works

Britannia Industries receives ₹108.5 Cr GST demand order from Chennai tax authority

Advertising

P&G Home Products boosts marketing spend to Rs 930 crore in FY25

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