FMCG

Brand Marketing

Big FMCG players bet on India’s healthy food boom, with market seen reaching Rs 20,000 crore

Brand Makers

Nestlé India eyes quicker Rs 20,000-crore milestone with bigger ad push, global line-up, says MD Manish Tiwary

Brand Marketing

Unilever asks HUL to prioritise high-margin growth, boost presence in new-age channels

Brand Makers

India's marketing reset: Data rules, AI, and rural blind spots demand a fundamental rethink, says Kantar's Soumya Mohanty

Brand Marketing

Marico’s digital & food brands hit Rs 1,000 crore ARR; Eyes 25% biz share in 3 years

Brand Marketing

FMCG majors chase high-margin beauty with Rs 4,000 crore in acquisitions over two years

How it Works

FMCG brands must shift focus from differentiation to salience to crack rural India: Kantar

How it Works

Dabur gets relief as ITAT quashes Rs 59.37 crore tax demand

Advertising

The big shift: Wedding season rises to rival Diwali as India's new advertising climax

Advertising

Marico boosts ad spend to Rs 345 crore in Q2; Profit remains flat

Brand Marketing

Godrej Consumer acquires Muuchstac for Rs 450 Crore, eyes more high-margin D2C brands

Brand Marketing

Mamaearth parent Honasa Consumer acquires 25% stake in Fang Oral for Rs 10 crore

Advertising

Mamaearth parent Honasa Consumer turns profitable even as ad spend eases to Rs 180 crore in Q2 FY26

Advertising

Bajaj Consumer lifts ad spend to Rs 39 crore as Q2 profit rises 35%

Advertising

Emami spends Rs 156 crore on ads, yet Q2 profit, revenue decline

Brand Marketing

Tata Consumer Q2 revenue nears Rs 5,000 crore on strong India business; Profit up 11%

Advertising

Patanjali Foods Q2 profit jumps 67% to Rs 516 cr as ad spend rises to 2% of revenue

Brand Marketing

Godrej Consumer ad spend rises to Rs376 crore in Q2 FY26; acquires men’s grooming brand Muuchstac

How it Works

Breaking: HUL gets NCLT nod to spin off ice cream business into Kwality Wall’s Ltd

Brand Marketing

RCB's Royal Challengers Sports posts double-digit growth as Diageo India’s sports business expands

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