Advertising
From Pink Slips to Silent Sidelining: Inside adland’s layoff and anxiety crisis
P&G Home Products boosts marketing spend to Rs 930 crore in FY25
During FY25, royalty payments made by PGHPL to its parent, The Procter & Gamble Company, rose 3.61% to Rs 410.17 crore.
Procter & Gamble Home Products reported a 19% rise in net profit to Rs 683.29 crore in FY25.
Procter & Gamble Home Products Ltd (PGHPL), which sells brands such as Ariel, Tide and Pampers in India, increased its advertising and sales promotion spend by 21.5% to Rs 930.03 crore in the financial year ended March 31, 2025, up from Rs 765.15 crore a year earlier.
The higher marketing outlay coincided with a sharp improvement in profitability. The company reported a 19% rise in net profit to Rs 683.29 crore in FY25, even as revenue from operations grew a modest 3.4% to Rs 9,054.11 crore, according to a report by PTI.
In the previous year, PGHPL had posted a net profit of Rs 573.6 crore on revenue from operations of Rs 8,756.79 crore. However, its total income, which includes other income, declined nearly 2% year-on-year to Rs 9,228.83 crore in FY25.
PGHPL is an unlisted entity through which Ohio-based FMCG major Procter & Gamble operates its fabric and home care, baby care and hair care businesses in India. Its portfolio includes brands such as Pampers, Ariel, Tide and Pantene.
Procter & Gamble operates in India through four entities—Procter & Gamble Hygiene & Health Care, Procter & Gamble Health, Gillette India and Procter & Gamble Home Products. Of these, only PGHPL remains unlisted. Procter & Gamble, via Procter & Gamble Overseas India BV, Netherlands, holds a 99.98% stake in the company.
During FY25, royalty payments made by PGHPL to its parent, The Procter & Gamble Company, rose 3.61% to Rs 410.17 crore.
SPOTLIGHT
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read More“Confusion creates opportunity for agile players,” Sir Martin Sorrell on industry consolidation
Looking ahead to the close of 2025 and into 2026, Sorrell sees technology platforms as the clear winners. He described them as “nation states in their own right”, with market capitalisations that exceed the GDPs of many countries.