QUICK-COMMERCE

Brand Marketing

Flipkart Minutes posts 16X order surge in H2 2025 as Gen-Z drives adoption

How it Works

Small retailers under threat as quick commerce surges; FRAI urges ‘Bharat Taxi’-style platform, backs ONDC support

How it Works

Quick commerce drives two-thirds of online grocery in India, fuels tier-2 growth: WPP Media-Meta report

How it Works

Swiggy targets Rs 100 billion via QIP as losses widen

How it Works

Swiggy and Zepto eye Rs 14,000 crore public raise as Blinkit leads market

Digital

Flipkart, Zomato, Swiggy among 26 firms saying they comply with dark pattern rules

How it Works

Blinkit boost: Eternal infuses Rs 600 crore amid quick-commerce arms race

How it Works

India’s Labour Reforms: Zepto, Swiggy, Eternal among platforms to pay 1–2% of turnover for gig workers’ benefits

Advertising

NRAI flags 'opaque ad spends' and 'algorithmic blind spots' on quick commerce platforms

Brand Marketing

Swiggy eyes Rs 10,000-crore QIP amid expanding losses, strong revenue growth

Digital

Tech founder spends ₹4.6 lakh on Blinkit in 60 days, leaves internet baffled

Brand Marketing

Inside Zepto’s viral brand machine with CBO Chandan Mendiratta: Where ads think like memes

Brand Makers

Quick commerce war heats up: Swiggy's Sriharsha Majety slams volume-first strategy, Zepto's Aaadit Palicha fires back on cash burn

Advertising

Swiggy’s ad spends nearly double YoY to Rs 1,039 crore in Q2 FY26

Brand Marketing

Zepto logged 20 lakh daily Diwali orders; Outpaces rivals by 30–40%, says Aadit Palicha

Brand Marketing

Swiggy unveils DeskEats 2.0 with over 2 lakh desk-friendly food items

How it Works

BigBasket sees 500% surge in electronics sales this Diwali; gold and silver coin demand up 1000%

Brand Marketing

Festive cheer fuels 40% growth for Amazon Fresh, tier-2 cities lead the surge

Brand Marketing

Diwali goes digital, discounted, and 10-min delivered: Are Diwali ads trading emotion for efficiency?

How it Works

‘Agentic shopping’ could hit 13 million kirana stores, warns retail body AICPDF

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