SIMPLY-SPEAKING

Digital

A watershed judgment: Google illegally monopolised adtech, says US judge

The argument is that Google’s dominance in the search engine market—holding over 90 percent market share—is maintained not solely through superior products but through strategic agreements that suppress competition.

Brand Marketing

Simply Speaking Shorts #6: The “—er positioning” - Logic loses to Magic

In this week's Simply Speaking column, Shubhranshu Singh highlights that successful marketing isn’t about optimizing efficiency but about understanding human perception, emotion, and irrationality.

Digital

TECH 2025: Trends that will shape our lives as consumers in the year ahead

2025 is the year when AI meets influence. The year everyone becomes a Creator, but few will lead. Read Shubhranshu Singh's views on the big bets in tech and social media.

Brand Marketing

Simply Speaking: Shorts #5 - The bane of biases

Great marketing often blends data insights with gut feeling and market experience. Over-analyzing can crowd out these instincts, resulting in decisions that lack the human touch or miss emotional connection points that data alone can’t predict, writes Shubhranshu Singh in this week's Simply Speaking.

Brand Makers

Simply Speaking: Shorts #4 - Fencing the Ocean?

Finding the larger value makes you explore the parts. Not the other way around, writes Shubhranshu Singh in this week's Simply Speaking Short.

Digital

Simply Speaking: Shorts #3 - Success - fluke or formula ?

The surprise and unpredictability of what works and what doesn’t will remain forever. What we do know for sure is that success depends on acceptance, writes Shubhranshu Singh in this week's Simply Speaking.

How it Works

Simply Speaking: Shorts #2 - Cassandra revisited

Being a Cassandra means possessing a keen insight or intuition about future events. Having the ability and gumption to issue warnings yet being ignored, dismissed, or disbelieved by others.

Brand Makers

Simply Speaking: Shorts #1 - The "flop" that became a global hit

If your plan is simply to survive for the day, week, month or quarter and kick the can forwards, you won’t make this product.

Digital

AI: Hype or Hope? Asks Shubhranshu Singh in this week's Simply Speaking

Clay Shirley said “Revolution doesn't happen when society adopts new tools, it happens when society adopts new behaviors”. I think it applies to this case a well," writes Shubhranshu Singh in his Storyboard18 column Simply Speaking.

Special Coverage

Go Google or Google Gone? Fate of search business in judge’s hands: Shubhranshu Singh's 'Simply Speaking'

The biggest tech antitrust trial – against Google’s dominance in search – is coming to a close. A ruling against it would limit Google’s search empire and possibly result in the breaking up of the company, writes Shubhranshu Singh in his Storyboard18 column Simply Speaking.

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