SIMPLY-SPEAKING

Brand Marketing

The Thar Problem: Machismo, Myth, and the Making of an Indian Icon

Brand Marketing

Simply Speaking: When a brand becomes an adjective

Advertising

The Grand Irony: Agencies That Built Brands, Forgot to Build For Themselves

Brand Marketing

Potted Plants and Forest Giants: Rethinking Brand Growth in an Age of Hype

Brand Marketing

Simply Speaking: Pahlee Diwali? GST Bonanza Unlocking Demand, Fostering Inclusion

Brand Marketing

Simply Speaking: Memory Makes Magic - “What’s Your Brand’s Madeleine?”

How it Works

Simply Speaking: Swadeshi Social - India’s Strategic Imperative

Brand Marketing

Simply Speaking: When buybacks beat breakthroughs

Digital

Simply Speaking: The New AIxperience - CX in an AI-first era

Advertising

Ad agency subtract agency: Shubhranshu Singh writes from Cannes Lions 2025

Brand Makers

Simply Speaking Shorts #7: Process over imagination?

Digital

GoMeZonTok: The tracking of our attention and how it is creating a new culture

Digital

A watershed judgment: Google illegally monopolised adtech, says US judge

Brand Marketing

Simply Speaking Shorts #6: The “—er positioning” - Logic loses to Magic

Digital

TECH 2025: Trends that will shape our lives as consumers in the year ahead

Brand Marketing

Simply Speaking: Shorts #5 - The bane of biases

Brand Makers

Simply Speaking: Shorts #4 - Fencing the Ocean?

Digital

Simply Speaking: Shorts #3 - Success - fluke or formula ?

How it Works

Simply Speaking: Shorts #2 - Cassandra revisited

Brand Makers

Simply Speaking: Shorts #1 - The "flop" that became a global hit

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

contact

Have a query? Got feedback? Want to share tips or ideas? Our team would be happy to hear from you. Get in touch with us here:
Storyboard18@nw18.com

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