SIMPLY-SPEAKING

Brand Makers

Ad agency subtract agency: Shubhranshu Singh writes from Cannes Lions 2025

In this week’s special Simply Speaking Shorts from Cannes, France, leading marketer Shubhranshu Singh reflects on how streaming giants, AI disruption and consulting firms are reshaping the future of advertising.

Brand Makers

Simply Speaking Shorts #7: Process over imagination?

While PDCA (Plan–Do–Check–Act) offers structured improvement, its rigidity, slowness, and linear thinking often stifle creativity in today’s fast-moving, disruptive environments where imagination, adaptability, and motivation matter more, writes Shubhranshu Singh.

Digital

GoMeZonTok: The tracking of our attention and how it is creating a new culture

Today, a handful of technology giants — Google, Meta, Amazon, and TikTok — dominate the internet in ways unprecedented in history of capitalism. The immense concentration of clout is reshaping not just the digital economy, but society itself, writes Shubhranshu Singh.

Digital

A watershed judgment: Google illegally monopolised adtech, says US judge

The argument is that Google’s dominance in the search engine market—holding over 90 percent market share—is maintained not solely through superior products but through strategic agreements that suppress competition.

Brand Marketing

Simply Speaking Shorts #6: The “—er positioning” - Logic loses to Magic

In this week's Simply Speaking column, Shubhranshu Singh highlights that successful marketing isn’t about optimizing efficiency but about understanding human perception, emotion, and irrationality.

Digital

TECH 2025: Trends that will shape our lives as consumers in the year ahead

2025 is the year when AI meets influence. The year everyone becomes a Creator, but few will lead. Read Shubhranshu Singh's views on the big bets in tech and social media.

Brand Marketing

Simply Speaking: Shorts #5 - The bane of biases

Great marketing often blends data insights with gut feeling and market experience. Over-analyzing can crowd out these instincts, resulting in decisions that lack the human touch or miss emotional connection points that data alone can’t predict, writes Shubhranshu Singh in this week's Simply Speaking.

Brand Makers

Simply Speaking: Shorts #4 - Fencing the Ocean?

Finding the larger value makes you explore the parts. Not the other way around, writes Shubhranshu Singh in this week's Simply Speaking Short.

Digital

Simply Speaking: Shorts #3 - Success - fluke or formula ?

The surprise and unpredictability of what works and what doesn’t will remain forever. What we do know for sure is that success depends on acceptance, writes Shubhranshu Singh in this week's Simply Speaking.

How it Works

Simply Speaking: Shorts #2 - Cassandra revisited

Being a Cassandra means possessing a keen insight or intuition about future events. Having the ability and gumption to issue warnings yet being ignored, dismissed, or disbelieved by others.

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