STORYBOARD-18

How it Works

Simply Speaking: Emotion as a marketing lever - you can’t wish it to happen!

Whether the Barcelona football club, Elvis Presley or Laphroaig single malt, brands can provoke emotions up to the levels of frenzy, devotion or ecstasy.

How it Works

The big break-up: What happens when influencer couples split?

Influencer couples are a hot deal for brands, promising double engagement and reach. But when couples part ways do they have to kiss brands goodbye too?

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Coca-Cola's Arnab Roy on Thums Up’s new ad campaign #HarHaathToofan

#HarHaathToofan is an ode to inspirational people whose hands have built India over the years.

Brand Makers

CWG 2022: Brands must look beyond colour and number of medals

All our medal winners must find similar opportunities with brands once they come back home. The younger brands are far more open for such engagements today.

How it Works

How will India's first CWG medal in esports affect brands' interest?

The Indian DOTA 2 team's bronze medal at the first-ever Commonwealth Esports Championship will attract more brands to esports

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Chat with IPG's Arun Kumar and Plum's Shankar Prasad and actor Ananya Pandey

Catch two insight-packed conversations on this week's show. Arun Kumar, chief data & technology officer, IPG, talks about data, privacy and how global advertisers view India. Plus, catch up with actor Ananya Pandey and Shankar Prasad, CEO and founder of Plum.

Quantum Brief

Mast & Meh - This week's round up of the best and boring ads

Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. Read on.

Quantum Brief

Tuffs shoes: Running into controversy

Look back at the iconic Indian ad featuring nude figures of Madhu Sapre and Milind Soman locked in embrace with a python draped around their torsos.

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In conversation with GCPL's MD & CEO, Sudhir Sitapati

Sitapati shares his vision for the company and the secret to building brands and businesses that are built to last

Quantum Brief

Yubi CMO Karanpreet Bindra: Our umbrella branding is similar to what FedEx does

The Chennai-based fintech unicorn is eyeing international expansion. Read on to find out why and how CredAvenue became Yubi

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about us

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

contact

Have a query? Got feedback? Want to share tips or ideas? Our team would be happy to hear from you. Get in touch with us here:
Storyboard18@nw18.com

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