Brand Makers
Dil Ka Jod Hai, Tootega Nahin
Coca-Cola's Arnab Roy on Thums Up’s new ad campaign #HarHaathToofan
#HarHaathToofan is an ode to inspirational people whose hands have built India over the years.
Arnab Roy, vice president and head of marketing, Coca-Cola India and Southwest Asia
“We will have another incremental billion dollars in the next three years for the home-grown billion dollar brand Thums Ups,” says Arnab Roy, vice president and head of marketing, Coca-Cola India and Southwest Asia to Storyboard18’s Shibani Gharat. He also talks about the brand’s new advertising campaign #HarHaathToofan.
SPOTLIGHT
"The raucous, almost deafening, cuss words from the heartland that Piyush Pandey used with gay abandon turned things upside down in the old world order."
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