Brand Marketing
FMCG firms cut senior roles by 32%; Total headcount shrinks 9.26% in FY25
Coca-Cola's Arnab Roy on Thums Up’s new ad campaign #HarHaathToofan
#HarHaathToofan is an ode to inspirational people whose hands have built India over the years.
Arnab Roy, vice president and head of marketing, Coca-Cola India and Southwest Asia
“We will have another incremental billion dollars in the next three years for the home-grown billion dollar brand Thums Ups,” says Arnab Roy, vice president and head of marketing, Coca-Cola India and Southwest Asia to Storyboard18’s Shibani Gharat. He also talks about the brand’s new advertising campaign #HarHaathToofan.
Perplexity CEO claims AI browser could replace recruiters and admin assistants
According to Aravind Srinivas, a single prompt to the Comet browser could automate a recruiter's entire workflow. This includes sourcing candidates, contacting them, tracking responses, and even scheduling interviews and generating meeting briefs.