Advertising
From Pink Slips to Silent Sidelining: Inside adland’s layoff and anxiety crisis
In conversation with Sandeep Bhushan, Mark Tatum & Mayuri Saikia
Bhushan on Meta’s inaugural Marketing Summit in India. Tatum about the potential of India market. Saikia on Dell's 'Back to College' campaign.
Sandeep Bhushan of Meta
In this episode of Storyboard 18, we catch up with Sandeep Bhushan of Meta on the sidelines of the Meta Marketing Summit. We also speak with Mark Tatum of NBA on how Indian viewers consume NBA and their strategy to unlock new audience. Finally, we are joined in by Mayuri Saikia of Dell Technology India who talks about their new 'Back to College' campaign and how the pandemic pushed them to innovate.
SPOTLIGHT
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read More“Confusion creates opportunity for agile players,” Sir Martin Sorrell on industry consolidation
Looking ahead to the close of 2025 and into 2026, Sorrell sees technology platforms as the clear winners. He described them as “nation states in their own right”, with market capitalisations that exceed the GDPs of many countries.