Advertising
Layoffs in Adland: Omnicom's acquisition of IPG nears finish line. But at what human cost?
In conversation with Sandeep Bhushan, Mark Tatum & Mayuri Saikia
Bhushan on Meta’s inaugural Marketing Summit in India. Tatum about the potential of India market. Saikia on Dell's 'Back to College' campaign.
Sandeep Bhushan of Meta
In this episode of Storyboard 18, we catch up with Sandeep Bhushan of Meta on the sidelines of the Meta Marketing Summit. We also speak with Mark Tatum of NBA on how Indian viewers consume NBA and their strategy to unlock new audience. Finally, we are joined in by Mayuri Saikia of Dell Technology India who talks about their new 'Back to College' campaign and how the pandemic pushed them to innovate.
SPOTLIGHT
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreExplained: Standing Committee’s draft report on India’s fight against Fake News
India’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.