Brand Marketing
FMCG firms cut senior roles by 32%; Total headcount shrinks 9.26% in FY25
GE's Linda Boff on what it takes to reinvent a 130-yr old brand
GE recently unveiled new brand names for three planned future public companies - GE HealthCare, GE Vernova and GE Aerospace. Shibani Gharat spoke to the company’s CMO to know more about the refreshed identity.
Storyboard18’s Shibani Gharat in conversation with Linda Boff, CMO, GE
Perplexity CEO claims AI browser could replace recruiters and admin assistants
According to Aravind Srinivas, a single prompt to the Comet browser could automate a recruiter's entire workflow. This includes sourcing candidates, contacting them, tracking responses, and even scheduling interviews and generating meeting briefs.