Why PepsiCo India’s Lay's launched gourmet chips

Shailja Joshi, director-marketing, potato chips category, PepsiCo India, speaks about the brand’s innovations, consumer engagement strategies around the festive season, and more.

By  Storyboard18| Aug 26, 2022 10:44 AM
Shailja Joshi, director-marketing, potato chips category, PepsiCo India.

SPOTLIGHT

DigitalDigital Entertainment Summit 2025 to debut in Delhi as India stakes its claim on the future of global media

As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.

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IN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity

From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.