THROWBACK

Advertising

Greenply’s ‘Janam Janam Ka Saathi’: The campaign that defined the brand

Advertising

When Happydent Palace beamed its way to Cannes Lions glory

Brand Makers

When Hexit’s ‘How to Kill a Mosquito’ brought glory to India at Cannes Lions

Advertising

Remember the times when ZooZoos were all the rage?

Advertising

Google’s Reunion Ad: A heartwarming tale that moved many

Advertising

How Fevicol egg advertisement was a ‘turning point’ in the brand’s creative journey

Advertising

How Pepsi’s ‘Nothing Official About It’ campaign stole the 'thanda' from Coca-Cola

Advertising

How Pan Parag’s ‘Baraati’ ad catalysed brand endorsements among film stars

Advertising

Why Asian Paints’ Gattu continues to strike an emotional chord with the masses

Advertising

When ICICI Prudential’s Chintamani eased the burden of taxpayers

Advertising

Parle-G & the baby face that launched a billion biscuits

Advertising

One black coffee, please: The ad that won India her first Lion at Cannes

Quantum Brief

Lesser-known facts about the "soon-to-retire" Air India Maharaja

Quantum Brief

Throwback: How the Incredible India ad campaign made a global splash

Quantum Brief

How Pan Parag was positioned as a social product (much like coffee)

Quantum Brief

Throwback: Raymond’s journey to ‘The Complete Man’

Quantum Brief

O&M and Eastman Kodak: How the Kodak KB 10 campaign deepened their association

Quantum Brief

Gold Spot: When ‘The Zing Thing’ restored the brand’s lost market share

Quantum Brief

Karram Kurram: The distinct Lijjat Papad advertising

Quantum Brief

Titan’s ‘The Wedding Film,’ the commercial that tugged at the heartstrings through the ‘joy of gifting’

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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