YOUTUBE

Advertising

The closing gap: YouTube challenges Instagram's shoppability crown

Brand Makers

Aamir Khan ditches streamers, puts ‘Sitaare Zameen Par’ on YouTube

Advertising

Ad-vantage YouTube: Precision wins the living room, but OTT still tells the story

Digital

YouTube Shorts launches AI tools to boost creator content

Brand Makers

Google-owner Alphabet spends $14.72 billion on sales & marketing in FY25

Advertising

Google Search helps power Alphabet’s $96.4 billion quarter as AI push gains speed

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Sundar Pichai says Google Search's AI Overviews now has over 2 billion monthly users

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Google boosts India's AI ambition with Gemini localization, developer support

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YouTube's ad revenue climbs 13% to $9.8 billion in Q2, fueling Google’s growth

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Google expands retail media play, partners Flipkart and Shopee to boost AI-powered commerce ads

Advertising

YouTube retires Trending Page after nearly a decade

Advertising

YouTube Premium's muffled pitch: Why a "sound strategy" isn't converting in India

Digital

No new rules, just clearer language: YouTube updates monetisation guidelines

Advertising

From Cancelled to Clipped: Samay Raina’s India’s Got Latent resurfaces, but will brands buy the redemption arc?

Digital

YouTube's monetisation crackdown divides creator economy; praise for originality push, but payout concerns loom

Advertising

YouTube cracks down on repetitive content: Monetisation only for original creators from July 15

Brand Makers

Who is Ishan Chatterjee- new CEO of JioStar Sports?

Advertising

YouTube rolls out shopping stickers for Shorts

Advertising

Is Snapchat's bid to attract Indian advertisers working?

Digital

RMG industry welcomes YouTube's crackdown on illegal gambling content

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

contact

Have a query? Got feedback? Want to share tips or ideas? Our team would be happy to hear from you. Get in touch with us here:
Storyboard18@nw18.com

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