Digital
Why OpenAI is hiring 100 ex-bankers: Inside the ChatGPT-maker's secret project to automate Wall Street's grunt work
Revving up demand: Inside Maruti’s playbook for auto revival
Maruti and WPP Media break down the forces behind India’s auto revival—from festive demand and small-car resurgence to shifting consumer behaviour and the marketing playbook powering 2025 growth.
As the auto market shifts back into high gear, Maruti Suzuki finds itself once again at the centre of the country’s consumer revival story. After two years of uneven demand and persistent pressure on the entry-level segment, the 2024 festive season delivered something the industry has been waiting for: broad-based momentum. From Tier-III towns to urban upgrade cycles, buyers have returned to the showroom with renewed confidence — and Maruti, with its distribution footprint and mainstream appeal, has been one of the biggest beneficiaries.
On Media Dialogues With Storyboard18, Partho Banerjee, Senior Executive Officer–Marketing & Sales at Maruti Suzuki, and Amin Lakhani, CEO, WPP Media India, decoded the forces shaping this comeback — from policy nudges and pricing strategy to the changing face of the Indian auto buyer.
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From Delhi’s sharp-tongued lyricists to Chennai’s bilingual innovators and North-East India’s experimental beatmakers, Rap 91 LIVE’s lineup was a sonic map of the country’s cultural diversity.
Read MoreEnd of the Old Guard? Publicis outperforms, WPP declines, Havas rises, Omnicom readies IPG merger
As WPP reels from revenue declines and vows sweeping restructuring, Publicis and Havas ride strong AI-led client demand. With Omnicom and IPG on the cusp of a historic merger, the global advertising landscape braces for a power realignment built on data, technology, and efficiency.