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Benetton CEO Massimo Renon: Indian consumers will be profiled as future consumers for Benetton
Addressing Benetton's second-largest global market, CEO Massimo Renon tells Delshad Irani about the company's plans to make brand Benetton cool again.
Massimo Renon, CEO, Benetton Group
Benetton's come a long way from being a pioneer and provocative brand. After 30 years in India, the iconic global fashion brand is on a mission to bring back its cool quotient and chart a new growth trajectory. During a visit to India, Massimo Renon, chief executive officer of Benetton Group, got into an exclusive conversation with Storyboard18's editor Delshad Irani to explain the new vision and creative direction for Benetton and the transformation of the legendary brand. Watch to find out how Benetton is planning to become bold and cool again.
The interview first aired on CNBC-TV18.
SPOTLIGHT
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
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