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Colgate's Prabha Narasimhan on chasing virality and the new bottom-line for businesses
Prabha Narasimhan talks about the brands recent campaigns, using data and insights and marketers chasing virality.
Narasimhan stated, "India is fascinating. You can’t average India—it’s like averaging the depth of a river. So we design for cohorts across the pyramid. At the bottom of the pyramid, we have ₹10 packs—affordable but still scientifically backed and in recyclable tubes. Sustainability is non-negotiable. At the top end, we offer products for gum care and whitening. The core principle—quality and sustainability—remains consistent."
Prabha Narasimhan took over as MD of Colgate-Palmolive India in 2022 after many years at HUL. On the sideline of Goafest 2023, Storyboard18’s editor Delshad Irani caught up with Narasimhan, where she opened up about Colgate’s recent campaigns, using data and insights to keep the brand fresh, marketers chasing virality and the new bottom-line for businesses.
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SPOTLIGHT
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read MoreStoryboard18 Awards for Creativity assemble India’s most prestigious jury
The Storyboard18 Awards for Creativity have unveiled a Grand Jury comprising some of India’s most influential leaders across advertising, business, policy and culture, positioning it among the country’s most prestigious creative award platforms.