Quantum Brief
Adtech regulation a priority for Modi govt in third term: MoS Rajeev Chandrasekhar
Colgate's Prabha Narasimhan on chasing virality and the new bottom-line for businesses
Prabha Narasimhan talks about the brands recent campaigns, using data and insights and marketers chasing virality.
Prabha Narasimhan, MD, Colgate-Palmolive India (Image sourced via Colgate-Palmolive website)
Prabha Narasimhan took over as MD of Colgate-Palmolive India in 2022 after many years at HUL. On the sideline of Goafest 2023, Storyboard18’s editor Delshad Irani caught up with Narasimhan, where she opened up about Colgate’s recent campaigns, using data and insights to keep the brand fresh, marketers chasing virality and the new bottom-line for businesses.
Watch here.
SPOTLIGHT
A recap of Storyboard18's biggest interviews from 2023. Get all the insights from our conversations with leading Indian and global CEOs and founders from the brand, marketing and media world.
Read MoreZee-Sony merger saga ends: Timeline of the failed merger
Sony Group Corp on Monday called off its merger with ZEEL, after two years of negotiating the $10 billion deal.