Advertising
Global Mergers, Local Ripples: Consolidations reshape India's ad land as clients seek 'single-window' partners
The pandemic had a huge impact on the liquor industry when out of home consumption came to a hard stop. It's been well over a year now since the world opened up and consumption levels got back up again. So how has the year fared for Diageo India, one of the biggest alco-bev companies in the world and in India? We found out from the managing director and CEO, Hina Nagarajan. In an exclusive interview with Storyboard18's editor Delshad Irani, Nagarajan talked about Diageo’s premiumisation strategy, driving sustainability, key consumer trends and more.
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As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.