Diageo India's CEO Hina Nagarajan on liquor premiumisation strategies, consumer trends and more

Hina Nagarajan, MD & CEO of Diageo India, shares how the liquor industry and Diageo's portfolio are evolving to meet the needs of a new generation of consumers.

By  Storyboard18| Dec 14, 2022 2:46 AM
Hina Nagarajan, Managing Director & CEO of Diageo India

The pandemic had a huge impact on the liquor industry when out of home consumption came to a hard stop. It's been well over a year now since the world opened up and consumption levels got back up again. So how has the year fared for Diageo India, one of the biggest alco-bev companies in the world and in India? We found out from the managing director and CEO, Hina Nagarajan. In an exclusive interview with Storyboard18's editor Delshad Irani, Nagarajan talked about Diageo’s premiumisation strategy, driving sustainability, key consumer trends and more.

Watch.

First Published onDec 14, 2022 2:46 AM

SPOTLIGHT

How it WorksMIB’s Ashwini Vaishnaw at Storyboard18 DNPA Conclave: Govt working for fair compensation for media houses

At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.

Read More

IN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity

From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.