Digital
Why OpenAI is hiring 100 ex-bankers: Inside the ChatGPT-maker's secret project to automate Wall Street's grunt work
Experts' take on reinvention of ad campaigns through technology
Storyboard18’s Ankita Saxena talks to Wavemaker India’s Shekhar Banerjee & Mondelez India’s Anil Vishwanathan on tech reorienting their approach towards marketing strategies
Insight behind Thums Up's new campaign ‘Soft Drink Nahin, Toofan’
SPOTLIGHT
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read More“Two drunks leaning on a lamppost”: Sir Martin Sorrell on the Omnicom–IPG merger and the turbulence ahead
In a wide-ranging interview with Storyboard18, Sorrell delivers his frankest assessment yet of how the deal will redefine creativity, media, and talent across markets.