Experts' take on reinvention of ad campaigns through technology

Storyboard18’s Ankita Saxena talks to Wavemaker India’s Shekhar Banerjee & Mondelez India’s Anil Vishwanathan on tech reorienting their approach towards marketing strategies

By  Storyboard18| July 29, 2022, 18:32:17 IST
Insight behind Thums Up's new campaign ‘Soft Drink Nahin, Toofan’
First Published onJune 18, 2022, 10:00:05 IST

SPOTLIGHT

Special CoverageCalling India’s Boldest Brand Makers: Entries Open for the Storyboard18 Awards for Creativity

From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.

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Storyboard18 Awards for Creativity assemble India’s most prestigious jury

The Storyboard18 Awards for Creativity have unveiled a Grand Jury comprising some of India’s most influential leaders across advertising, business, policy and culture, positioning it among the country’s most prestigious creative award platforms.