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From challenger to leader: boAt CEO Vivek Gambhir on the brand's journey
boAt's chief executive officer Vivek Gambhir shares the company's plans to become a global Indian brand in an exclusive interview with Delshad Irani.
Vivek Gambhir, CEO, boAt
boAt is one of the most exciting startups that has emerged in recent years. But how did boAt go from a challenger brand to one of the leading consumer goods companies in India? We find out more about the brand’s journey from Vivek Gambhir, CEO of boAt. In an interview with Delshad Irani, he also shares what lies ahead for the brand, winning growth strategies and marketing plans.
Watch this space for the full interview.
SPOTLIGHT
The leaders highlighted how AI is emerging as a critical enabler in this shift from marketing’s traditional focus on new customers to a more sustainable model of driving growth from existing accounts.
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