Brand Marketing
FMCG firms cut senior roles by 32%; Total headcount shrinks 9.26% in FY25
Havas Group's Yannick Ballore on the AI revolution and its impact on the A&M industry
Yannick Ballore talks about the impact AI will have on advertising and marketing and if jobs in the industry are really under threat or not.
Yannick Ballore, chairman - Vivendi and chairman and CEO - Havas Group along with Storyboard18's Delshad Irani
Yannick Ballore, chairman - Vivendi and chairman and CEO - Havas Group talks to Storyboard18's Delshad Irani about the potential AI has to cause a revolution in the advertising and marketing industry. He says that AI has definitely made jobs a whole lot easier and streamlined. However, it will never replace a job or role entirely.
He added saying that int the same way photography didn't take away the jobs of artists, just average artists, artificial intelligence will not take away the job of creative directors. It will only put jobs of average creative directors in jeopardy.
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Guest Article: The TIGER who led with vision and integrity - Chander Mohan Sethi
Anita Nayyar, former CEO of Havas Media Group for India and South East Asia, pays tribute to the late Chander Mohan Sethi, former chairman of Reckitt Benckiser (now Reckitt), known for his fierce leadership and clarity of thought.