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WPP, Havas, Omnicom: Are advertising’s biggest holdcos recasting agencies as AI Operating Systems?
Havas Group's Yannick Ballore on the AI revolution and its impact on the A&M industry
Yannick Ballore talks about the impact AI will have on advertising and marketing and if jobs in the industry are really under threat or not.
Yannick Ballore, chairman - Vivendi and chairman and CEO - Havas Group along with Storyboard18's Delshad Irani
Yannick Ballore, chairman - Vivendi and chairman and CEO - Havas Group talks to Storyboard18's Delshad Irani about the potential AI has to cause a revolution in the advertising and marketing industry. He says that AI has definitely made jobs a whole lot easier and streamlined. However, it will never replace a job or role entirely.
He added saying that int the same way photography didn't take away the jobs of artists, just average artists, artificial intelligence will not take away the job of creative directors. It will only put jobs of average creative directors in jeopardy.
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SPOTLIGHT
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read MoreStoryboard18 Awards for Creativity assemble India’s most prestigious jury
The Storyboard18 Awards for Creativity have unveiled a Grand Jury comprising some of India’s most influential leaders across advertising, business, policy and culture, positioning it among the country’s most prestigious creative award platforms.