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How tech is changing the customer service experience; Media Dialogues with Storyboard18
Arun Parameswaran, senior VP & MD for India at Salesforce, Devendra Patil, head of business excellence at Hafele India, and Abhishek Gupta, CMO at Edelweiss Tokio Life Insurance, delve into how leading enterprises are reshaping the customer experience paradigm, turning it from a cost center into a profit center.
Arun Parameswaran, senior VP & MD for India at Salesforce, Devendra Patil, head of business excellence at Hafele India, and Abhishek Gupta, CMO at Edelweiss Tokio Life Insurance in conversation with Storyboard18's Delshad Irani.
Each technological advancement and revolution has left a permanent mark on the customer service industry. However, what we are currently witnessing is unparalleled in its scope.
The emergence of technology-driven tools and rapidly evolving customer expectations are reshaping the landscape for businesses and the realm of customer experience.
When harnessed effectively, the synergy between technology, intent, and imagination can revolutionise a company's operations, elevating customer experience into an engine of growth that not only boosts sales and satisfaction but, most importantly, fosters customer loyalty.
In a special episode of Media Dialogues with Storyboard18, Arun Parameswaran, senior VP and MD for India at Salesforce, Devendra Patil, head of business excellence at Hafele India, and Abhishek Gupta, chief marketing officer at Edelweiss Tokio Life Insurance, delve into how leading enterprises are reshaping the customer experience paradigm, turning it from a cost center into a profit center.
Watch here.
SPOTLIGHT
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read MoreStoryboard18 Awards for Creativity assemble India’s most prestigious jury
The Storyboard18 Awards for Creativity have unveiled a Grand Jury comprising some of India’s most influential leaders across advertising, business, policy and culture, positioning it among the country’s most prestigious creative award platforms.