Agency News
'Why buy a network that even Dentsu couldn’t fix?': Inside the gamble of Dentsu's international arm sale
How tech is changing the customer service experience; Media Dialogues with Storyboard18
Arun Parameswaran, senior VP & MD for India at Salesforce, Devendra Patil, head of business excellence at Hafele India, and Abhishek Gupta, CMO at Edelweiss Tokio Life Insurance, delve into how leading enterprises are reshaping the customer experience paradigm, turning it from a cost center into a profit center.
Arun Parameswaran, senior VP & MD for India at Salesforce, Devendra Patil, head of business excellence at Hafele India, and Abhishek Gupta, CMO at Edelweiss Tokio Life Insurance in conversation with Storyboard18's Delshad Irani.
Each technological advancement and revolution has left a permanent mark on the customer service industry. However, what we are currently witnessing is unparalleled in its scope.
The emergence of technology-driven tools and rapidly evolving customer expectations are reshaping the landscape for businesses and the realm of customer experience.
When harnessed effectively, the synergy between technology, intent, and imagination can revolutionise a company's operations, elevating customer experience into an engine of growth that not only boosts sales and satisfaction but, most importantly, fosters customer loyalty.
In a special episode of Media Dialogues with Storyboard18, Arun Parameswaran, senior VP and MD for India at Salesforce, Devendra Patil, head of business excellence at Hafele India, and Abhishek Gupta, chief marketing officer at Edelweiss Tokio Life Insurance, delve into how leading enterprises are reshaping the customer experience paradigm, turning it from a cost center into a profit center.
Watch here.
SPOTLIGHT
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreExplained: Standing Committee’s draft report on India’s fight against Fake News
India’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.