Advertising
Global Mergers, Local Ripples: Consolidations reshape India's ad land as clients seek 'single-window' partners
In conversation with IHCL’s Puneet Chhatwal & GroupM’s Kate Scott-Dawkins
Chhatwal on IHCL’s brandscape and Dawkins explains business intelligence
Puneet Chhatwal, managing director and chief executive officer, IHCL.
This week on Storyboard18, Puneet Chhatwal, managing director and chief executive officer, IHCL shares his plans under the new brandscape, focus on Ginger and much more.
'AI-enabled advertising will represent more than 90% of all advertising' according to GroupM's report Next10-AI on the technologies and behavior that will shape advertising over the next decade. Ankita Saxena speaks to Kate Scott-Dawkins, global director, business intelligence, GroupM, bout how will advances in AI help marketers, concerns around brand safety with programmatic ad buying & more.
SPOTLIGHT
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.