Agency News
'Why buy a network that even Dentsu couldn’t fix?': Inside the gamble of Dentsu's international arm sale
In conversation with IHCL’s Puneet Chhatwal & GroupM’s Kate Scott-Dawkins
Chhatwal on IHCL’s brandscape and Dawkins explains business intelligence
Puneet Chhatwal, managing director and chief executive officer, IHCL.
This week on Storyboard18, Puneet Chhatwal, managing director and chief executive officer, IHCL shares his plans under the new brandscape, focus on Ginger and much more.
'AI-enabled advertising will represent more than 90% of all advertising' according to GroupM's report Next10-AI on the technologies and behavior that will shape advertising over the next decade. Ankita Saxena speaks to Kate Scott-Dawkins, global director, business intelligence, GroupM, bout how will advances in AI help marketers, concerns around brand safety with programmatic ad buying & more.
SPOTLIGHT
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreExplained: Standing Committee’s draft report on India’s fight against Fake News
India’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.