How it Works
WPP, Havas, Omnicom: Are advertising’s biggest holdcos recasting agencies as AI Operating Systems?
In conversation with IHCL’s Puneet Chhatwal & GroupM’s Kate Scott-Dawkins
Chhatwal on IHCL’s brandscape and Dawkins explains business intelligence
Puneet Chhatwal, managing director and chief executive officer, IHCL.
This week on Storyboard18, Puneet Chhatwal, managing director and chief executive officer, IHCL shares his plans under the new brandscape, focus on Ginger and much more.
'AI-enabled advertising will represent more than 90% of all advertising' according to GroupM's report Next10-AI on the technologies and behavior that will shape advertising over the next decade. Ankita Saxena speaks to Kate Scott-Dawkins, global director, business intelligence, GroupM, bout how will advances in AI help marketers, concerns around brand safety with programmatic ad buying & more.
SPOTLIGHT
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read MoreStoryboard18 Awards for Creativity assemble India’s most prestigious jury
The Storyboard18 Awards for Creativity have unveiled a Grand Jury comprising some of India’s most influential leaders across advertising, business, policy and culture, positioning it among the country’s most prestigious creative award platforms.