Insight behind Thums Up's new campaign ‘Soft Drink Nahin, Toofan’

Listen in to the makers of Thums Up’s new ad campaign.

By  Storyboard18| Aug 1, 2022 12:06 PM
First Published onFeb 25, 2022 10:00 AM

SPOTLIGHT

Brand MakersDil Ka Jod Hai, Tootega Nahin

"The raucous, almost deafening, cuss words from the heartland that Piyush Pandey used with gay abandon turned things upside down in the old world order."

Read More

The new face of the browser: Who’s building AI-first browsers, what they do and how they could upend advertising

From OpenAI’s ChatGPT-powered Atlas to Microsoft’s Copilot-enabled Edge, a new generation of AI-first browsers is transforming how people search, surf and interact online — and reshaping the future of digital advertising.