Brand Makers
Priya Nair appointed new CEO and MD of Hindustan Unilever, replaces Rohit Jawa
Interpublic Group's Philippe Krakowsky on gen AI and its influence on the A&M industry
Philippe Krakowsky emphasised that AI is still in its early stages and will persistently impact the industry, helping professionals conduct tasks more efficiently and elevate human expertise in specific marketing areas.
Philippe Krakowsky, the global CEO of Interpublic Group along with Storyboard18's Delshad Irani
Philippe Krakowsky, the global CEO of Interpublic Group, discussed with Storyboard18's editor Delshad Irani, the impact of Generative AI and its potential to change the face of the media and advertising business. While some people fear and are curious about AI, Krakowsky believes that when combined with human expertise, it can unlock value and drive technological advancements.
Krakowsky highlighted that while AI enhances efficiency, it also allows professionals to focus more on client interactions and higher-level marketing challenges. He emphasised that AI is still in its early stages and will persistently impact the industry, helping professionals conduct tasks more efficiently and elevate human expertise in specific marketing areas.
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SPOTLIGHT
The Storyboard18 Digital Entertainment Summit (DES) unpacked India's strategy for leading the digital entertainment economy, with top policymakers where they putlined how talent, technology, and governance would fuel future-ready growth.
Read MoreIn Photos: At DES 2025, India charts ambitious course for digital entertainment leadership
At the Storyboard18 Digital Entertainment Summit in New Delhi, policymakers and industry leaders outlined how talent, technology, and governance will drive India’s push to dominate the global entertainment economy.