Digital
Why OpenAI is hiring 100 ex-bankers: Inside the ChatGPT-maker's secret project to automate Wall Street's grunt work
Interpublic Group's Philippe Krakowsky on gen AI and its influence on the A&M industry
Philippe Krakowsky emphasised that AI is still in its early stages and will persistently impact the industry, helping professionals conduct tasks more efficiently and elevate human expertise in specific marketing areas.
Philippe Krakowsky, the global CEO of Interpublic Group along with Storyboard18's Delshad Irani
Philippe Krakowsky, the global CEO of Interpublic Group, discussed with Storyboard18's editor Delshad Irani, the impact of Generative AI and its potential to change the face of the media and advertising business. While some people fear and are curious about AI, Krakowsky believes that when combined with human expertise, it can unlock value and drive technological advancements.
Krakowsky highlighted that while AI enhances efficiency, it also allows professionals to focus more on client interactions and higher-level marketing challenges. He emphasised that AI is still in its early stages and will persistently impact the industry, helping professionals conduct tasks more efficiently and elevate human expertise in specific marketing areas.
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“Two drunks leaning on a lamppost”: Sir Martin Sorrell on the Omnicom–IPG merger and the turbulence ahead
In a wide-ranging interview with Storyboard18, Sorrell delivers his frankest assessment yet of how the deal will redefine creativity, media, and talent across markets.