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WPP, Havas, Omnicom: Are advertising’s biggest holdcos recasting agencies as AI Operating Systems?
Interpublic Group's Philippe Krakowsky on gen AI and its influence on the A&M industry
Philippe Krakowsky emphasised that AI is still in its early stages and will persistently impact the industry, helping professionals conduct tasks more efficiently and elevate human expertise in specific marketing areas.
Philippe Krakowsky, the global CEO of Interpublic Group along with Storyboard18's Delshad Irani
Philippe Krakowsky, the global CEO of Interpublic Group, discussed with Storyboard18's editor Delshad Irani, the impact of Generative AI and its potential to change the face of the media and advertising business. While some people fear and are curious about AI, Krakowsky believes that when combined with human expertise, it can unlock value and drive technological advancements.
Krakowsky highlighted that while AI enhances efficiency, it also allows professionals to focus more on client interactions and higher-level marketing challenges. He emphasised that AI is still in its early stages and will persistently impact the industry, helping professionals conduct tasks more efficiently and elevate human expertise in specific marketing areas.
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SPOTLIGHT
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read MoreStoryboard18 Awards for Creativity assemble India’s most prestigious jury
The Storyboard18 Awards for Creativity have unveiled a Grand Jury comprising some of India’s most influential leaders across advertising, business, policy and culture, positioning it among the country’s most prestigious creative award platforms.