Brand Marketing
FMCG firms cut senior roles by 32%; Total headcount shrinks 9.26% in FY25
Meeting Amin Lakhani and Amit Jain in Volvoverse
Mindshare India recently conceptualised and enabled the first-ever EV launch in the metaverse for Volvo Cars in a space called Volvoverse.
Amin Lakhani and Amit Jain in conversation with Shibani Gharat
Over the past few months, Metaverse has received a lot of attention. Some brands are viewing marketing in the metaverse as an opportunity to reach a larger audience in an engaging manner. Increasingly, automakers are getting onto the metaverse bandwagon to enhance their customer experience.
Mindshare India recently conceptualised and enabled the first ever electric vehicle (EV) launch in the metaverse for Volvo Cars in a space called Volvoverse. This is a first-of-its-kind collaboration across WPP agencies.
Watch to find out how and why they did it.
Perplexity CEO claims AI browser could replace recruiters and admin assistants
According to Aravind Srinivas, a single prompt to the Comet browser could automate a recruiter's entire workflow. This includes sourcing candidates, contacting them, tracking responses, and even scheduling interviews and generating meeting briefs.