EV

Brand Marketing

From scarce charging infra to city temperatures, EV adoption faces challenges in India

According to the Bharat Lab report, the fear of running out of battery power before reaching a charging station remains a significant challenge hindering the widespread adoption of EVs in the country.

Brand Marketing

Amara Raja and Ather Energy partner for EV battery development

As part of this agreement, Amara Raja will collaborate with Ather to develop and supply NMC (Nickel Manganese Cobalt) and LFP (Lithium Iron Phosphate) Lithium-Ion and other advanced chemistry cells.

How it Works

Softbank backed Ola Electric's $740 mn IPO likely in August

The proposed IPO, the first by an Indian EV two-wheeler, would be a watershed moment for the domestic auto industry, encouraging rivals such as Ather Energy to examine value unlocking schemes.

Digital

EV sales may hit 10 million in 2024; China likely to remain dominant force until 2027: Report

At present, China is the dominant force in the 'battery electric vehicle' market, with sales projected to be 4 times that of the US market in 2024,

How it Works

Global EV sales jump 18 percent in Q1 2024 on PHEV momentum

China remained the global leader in Q1, followed by the US and Europe, as per the report.

Watch Listen

In conversation with Kia India’s Hardeep Singh Brar

Storyboard18’s Shibani Gharat talks to Hardeep Singh Brar, VP & head of marketing & sales, Kia India, ahead of the festive season to understand the brand’s marketing strategies and more.

How it Works

EVolve 2022: EV brands are telling women—hop on!

Companies selling electric vehicles are speaking to women with a nuanced approach to understand their demands, and designing marketing campaigns that are inclusive. But is that enough?

Brand Makers

EVolve 2022: 'EV campaigns are more avant garde,' says Mercedes-Benz’s Santosh Iyer

Iyer talks about cracking the EV market, understanding the customers and addressing larger industry issues like the EV fires.

Quantum Brief

Pitch, Please: BMW India puts its media and creative account up for review

The German luxury car maker has called for a pitch and is reviewing its agency requirements.

How it Works

EVolve 2022: Decoding the Indian EV consumer

When it comes to Indian consumers, utility trumps novelty. However, it’s not all number crunching and utilitarian logic, as far as the Indian EV buyer is concerned.

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