Agency News
Why advertising agencies can no longer afford single-sector dependence
Meta India's Sandhya Devanathan on AI, metaverse and opportunities that India provides
Sandhya Devanathan, vice president and head - Meta India talks about the potential AI can have on business, the role the Indian market plays and more.
Sandhya Devanathan, vice president and head - Meta India
Sandhya Devanathan, the newly appointed leader of Meta’s India operations speaks to Shibani Gharat about what was it like assuming leadership of the company over the turbulent past few months. Devanathan outlines some key focus areas including enabling small businesses to leverage the digital opportunity, focus on privacy and growing the WhatsApp business messaging platform and launching products and features in India for the global market.
The Grand Irony: Agencies That Built Brands, Forgot to Build For Themselves
Despite being the original architects of global brands, advertising holding companies are collapsing in market value because they still sell human hours while the world now rewards scalable, self-learning systems.