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Ogilvy Global CEO Interview: Devika Bulchandani and her rise to the global-Indian CEO club
Devika Bulchandani, the new global CEO of Ogilvy, talks about how she battled her preordained destiny to become 'the fearless girl' and her rise to the top in global advertising.
Joining Storyboard18 in her first conversation after taking charge as Global CEO of Ogilvy, we have Devika Bulchandani. She was appointed as the global chief executive of the advertising giant Ogilvy this month and also joins a growing group of Indian-origin business leaders at the helm of big multinational corporations. She is in fact the first-ever woman of color to run a global agency network.
Devika most recently served as Global President and CEO of Ogilvy North America and takes the helm from Andy Main who is stepping down as Global CEO. She was the driving force behind Mastercard’s long-running “Priceless” campaign and The “Fearless Girl” that challenged Wall Street’s symbol of the charging bull with a bronze statue of a young girl which became a symbol for gender diversity and equality.
Storyboard18 Exclusive with the ‘Fearless Girl’ - Devika Bulchandani.
SPOTLIGHT
The leaders highlighted how AI is emerging as a critical enabler in this shift from marketing’s traditional focus on new customers to a more sustainable model of driving growth from existing accounts.
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