Advertising
From Pink Slips to Silent Sidelining: Inside adland’s layoff and anxiety crisis
Storyboard18 x Momo Media: Let's Talk - Celebrity Branding in Indian Advertising
What's celebrity branding? Where did it all begin? How did it evolve? How does it work? When does it fail? What new threats do celebrities face? We answer all these questions and more in the latest episode of Let's Talk, a Storyboard18 and Momo Media collaboration.
Watch the evolution of celebrity branding in advertising.
SPOTLIGHT
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read More“Confusion creates opportunity for agile players,” Sir Martin Sorrell on industry consolidation
Looking ahead to the close of 2025 and into 2026, Sorrell sees technology platforms as the clear winners. He described them as “nation states in their own right”, with market capitalisations that exceed the GDPs of many countries.