Gaming
From Valsad to SC: Justice Pardiwala holds fate of $3 billion gaming industry, 2 lakh jobs
Storyboard18 x Momo Media: Let's Talk - Celebrity Branding in Indian Advertising
What's celebrity branding? Where did it all begin? How did it evolve? How does it work? When does it fail? What new threats do celebrities face? We answer all these questions and more in the latest episode of Let's Talk, a Storyboard18 and Momo Media collaboration.
Watch the evolution of celebrity branding in advertising.
SPOTLIGHT
Big-ticket buying decisions now demand more than just logic and product specs – they require trust, emotional connection, and brand stories that resonate.
Read MoreHow sports biographies are hooking the youth on reading
Ahead of National Sports Day, Reeta Ramamurthy Gupta revisited powerful sporting stories that go beyond the field — and straight to the bookshelf.