Digital
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In Conversation With Gourav Rakshit, Shashank Srivastava & Anurita Chopra
Gourav Rakshit, COO, Viacom18 Digital Ventures and Shashank Srivastava, senior executive director- marketing and sales, Maruti Suzuki, talk about OTT platforms consumption patterns in India. Anurita Chopra, CMO - India Subcontinent at GSK Consumer Healthcare India, on 50 years of Eno.
Viacom18 Digital Ventures’ Gourav Rakshit; Storyboard18’s Shibani Gharat; and Maruti Suzuki’s Shashank Srivastava.
GSK Consumer Healthcare’s antacid brand, Eno, has completed 50 years in India. Over the past 50 years, Eno has consciously leveraged humour as a tool to communicate and create awareness around acidity. Its quirky approach has translated into iconic campaigns that have evolved from print to TV and now digital platforms. Anurita Chopra, Head-Marketing, India sub-continent at GSK Consumer Healthcare India, spoke about the brand journey and what lies ahead.
SPOTLIGHT
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read More“Two drunks leaning on a lamppost”: Sir Martin Sorrell on the Omnicom–IPG merger and the turbulence ahead
In a wide-ranging interview with Storyboard18, Sorrell delivers his frankest assessment yet of how the deal will redefine creativity, media, and talent across markets.