In Conversation With Gourav Rakshit, Shashank Srivastava & Anurita Chopra

Storyboard18’s new ‘month in focus’ initiative spotlights themes and topics are pushing marketers to reshape and rethink how brands interact with today’s customers. Storyboard18’s theme for this month is ‘stacks and strategies’, a martech, ad tech spotlight presented by Voot. The series focuses on how decision-makers and marketers are advancing the adoption of new technologies and tech-driven strategies in the brand marketing ecosystem. Today’s panel discussion is about evolving OTT content consumption patterns and how brands and advertisers are levelling up their strategies. Gourav Rakshit, COO, Viacom18 Digital Ventures, and Shashank Srivastava, senior executive director, marketing and sales at Maruti Suzuki, share their thoughts.