Advertising
Global Mergers, Local Ripples: Consolidations reshape India's ad land as clients seek 'single-window' partners
Viacom18 and Maruti Suzuki on rise in OTT consumption; Eno celebrates 50 years in India
Gourav Rakshit, COO, Viacom18 Digital Ventures and Shashank Srivastava, senior executive director- marketing and sales, Maruti Suzuki, talk about OTT platforms consumption patterns in India. Anurita Chopra, CMO - India Subcontinent at GSK Consumer Healthcare India, on 50 years of Eno.
Viacom18 Digital Ventures’ Gourav Rakshit; Storyboard18’s Shibani Gharat; and Maruti Suzuki’s Shashank Srivastava.
GSK Consumer Healthcare’s antacid brand, Eno, has completed 50 years in India. Over the past 50 years, Eno has consciously leveraged humour as a tool to communicate and create awareness around acidity. Its quirky approach has translated into iconic campaigns that have evolved from print to TV and now digital platforms. Anurita Chopra, Head-Marketing, India sub-continent at GSK Consumer Healthcare India, spoke about the brand journey and what lies ahead.
SPOTLIGHT
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.