Brand Makers
Dil Ka Jod Hai, Tootega Nahin
In Conversation With Gourav Rakshit, Shashank Srivastava & Anurita Chopra
Gourav Rakshit, COO, Viacom18 Digital Ventures and Shashank Srivastava, senior executive director- marketing and sales, Maruti Suzuki, talk about OTT platforms consumption patterns in India. Anurita Chopra, CMO - India Subcontinent at GSK Consumer Healthcare India, on 50 years of Eno.
Viacom18 Digital Ventures’ Gourav Rakshit; Storyboard18’s Shibani Gharat; and Maruti Suzuki’s Shashank Srivastava.
GSK Consumer Healthcare’s antacid brand, Eno, has completed 50 years in India. Over the past 50 years, Eno has consciously leveraged humour as a tool to communicate and create awareness around acidity. Its quirky approach has translated into iconic campaigns that have evolved from print to TV and now digital platforms. Anurita Chopra, Head-Marketing, India sub-continent at GSK Consumer Healthcare India, spoke about the brand journey and what lies ahead.
SPOTLIGHT
"The raucous, almost deafening, cuss words from the heartland that Piyush Pandey used with gay abandon turned things upside down in the old world order."
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