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DIGITAL
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Digital
Google showcases AI-driven ad tools; targets discovery and retention across Search and YouTube
Digital
Explainer: What is 'Zero-Click Content' and why is it becoming essential for marketers
Digital
Elon Musk’s X cuts subscription prices in India
Watch Listen
From viral to vulnerable: Indian content creators speak out on hate on different platforms
Brand Makers
Shark Tank investor Kevin O'Leary decodes Steve Jobs' 80:20 signal to noise ratio
Digital
Study finds most of X’s Community Notes never see the light of day
Digital
AI device startup that sued OpenAI, Jony Ive sues its own ex-employee over trade secrets
Digital
Turkey's competition board imposes $8.9 million fine to Google
Brand Marketing
Relief for PVR, BookMyShow as Bombay HC allows convenience fees on online movie tickets
Digital
Influencer content holds 2.2 higher attention than average digital ads: Kantar