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Raymond Ltd Quarter 4 profit for the fiscal year 2025 slipped by 40.17% to Rs 137.47 crore. The fabric manufacturer had registered a profit of Rs 229.79 crore in the corresponding quarter in FY24.

Notably, Raymond Ltd's profit for the fiscal year 2025 climbed by 364.6% year-on-year.

The company's FY25 profit stood at Rs 7,635 crore compared to Rs 1,643 crore in FY24.

The revenue from operations of the company increased from Rs 265.8 crore in Q4 FY24 to Rs 557.4 crore in Q4 FY25. Overall revenue from the operation of the fabric company surged to Rs 1946.6 crore in the full fiscal 2025.

Raymond's EBITDA jumped by 38% to Rs 99 crore in Q4 FY25, and in fiscal 2025, it climbed by 41% to Rs 335 crore YoY.

The company's engineering segment witnessed a revenue of Rs 528 crore in Q4 FY25 compared to Rs 264 crore in Q4 of the previous fiscal year--an increase of 126%.

<a href="https://www.storyboard18.com/brand-makers/raymond-lifestyle-posts-rs-45-crore-loss-in-q4-fy25-amid-weak-demand-65627.htm">Raymond Lifestyle posts Rs 45 crore loss in Q4 FY25 amid weak demand</a>

"On the Engineering business, we continue to remain highly optimistic about FY26 performance. The aerospace sector presents significant growth opportunities, and we are well positioned to leverage the same to deliver sustained value to our stakeholders," Raymond Ltd's Chairman & Managing Director Gautam Singhania said.

The company's FY26 outlook is to drive strong growth from the sunrise sectors of Aerospace and EV components.

Raymond Ltd's demerged real estate business, which is set to be listed in the second quarter of FY26, registered a revenue of Rs 766 crore in Q4 FY25--a 13% rise. The EBITDA of the demerged segment stood at Rs 194 crore.

"We are delighted to announce the successful demerger of our Real Estate business, which is expected to be listed in the Q2FY26. This strategic move emphasizes our commitment to drive sustainable growth via pure play business and further enhance shareholder value," Singhania added.

Raymond has targeted 20-25% growth in booking value for the real estate business. Additionally, the company eyes future expansion through a capital light business model and additional joint development agreements (JDA) projects under evaluation.

Raymond Ltd's Q4 FY25 profit drops 40% to Rs 137.47 crore amid mixed performance

India’s journey with coffee began centuries ago, when the legendary holy saint Baba Budan brought seven Mocha seeds to the hills of Karnataka in the 1600s. His simple act of planting these seeds in the courtyard of his hermitage in Baba Budan Giri unknowingly set in motion the rise of India as one of the world's prominent coffee producers. Over the centuries, the cultivation of coffee in India has evolved from a humble practice to a thriving industry with the country's coffee now widely loved across the globe. India is now the seventh-largest coffee producer globally with exports reaching $1.29 billion in FY 2023-24, almost double the $719.42 million in 2020-21.

India's coffee exports have grown significantly due to the increasing global demand for its rich and unique flavors. In the first half of January 2025 India exported over 9,300 tonnes of coffee with top buyers including Italy, Belgium, and Russia. Approximately three-fourths of India’s coffee production consists of Arabica and Robusta beans. These are primarily exported as unroasted beans. However, there is a growing demand for value-added products like roasted and instant coffee, further fueling the export boom.

Due to rise of cafe culture, higher disposable incomes and a growing preference for coffee over tea, coffee consumption in India is also steadily increasing. This trend has been observed particularly in both urban and rural areas. Domestic consumption has increased from 84,000 tonnes in 2012 to 91,000 tonnes in 2023. This surge reflects a broader shift in drinking habits, as coffee becomes a staple in daily life.

India’s coffee is primarily grown in the ecologically rich Western and Eastern Ghats, areas famous for their biodiversity. Karnataka leads in production, contributing 248,020 MT in 2022-23, followed by Kerala and Tamil Nadu. These areas are home to shaded plantations that not only support the coffee industry but also play a vital role in preserving the natural environment, helping to maintain the ecological balance of these biodiversity hotspots.

To enhance coffee production and meet growing domestic and international demand the Coffee Board of India has launched several important initiatives. Through the Integrated Coffee Development Project (ICDP) the focus is on improving yields, expanding cultivation in non-traditional regions and ensuring the sustainability of coffee farming. These measures are part of a comprehensive strategy to strengthen India's coffee industry, increase productivity and improve its global competitiveness.

A prime example of the success of this is Araku Valley, where nearly 150,000 tribal families in collaboration with the Coffee Board and the Integrated Tribal Development Agency (ITDA) have increased coffee production by 20%. This achievement is backed by loans from the Girijan Co-Operative Corporation (GCC). It shows how coffee farming empowers communities and supports the vision of Aatmanirbhar Bharat.

These initiatives, combined with export incentives and logistical support, are playing a crucial role in expanding India’s coffee industry. They help improve both domestic production and global competitiveness, firmly establishing India as a leading player in the global coffee market.

<a href="https://www.storyboard18.com/agency-news/dentsu-india-media-practice-adds-80-brands-in-2024-delivers-10-growth-in-billings-53930.htm">Read More: Dentsu India Media Practice adds 80 brands in 2024, delivers 10% growth in billings</a>

India's coffee exports hit $1.29 Billion as global and domestic demand soars

Indian brands are making their way to New York City’s Times Square through big outdoor advertising. As more and more Indian businesses eye global expansions they are landing ads in Times Square as part of their multi-channel marketing strategy.

Brands like Laxmi, Pepper Content, Chingari, Mohun Bagan Football Club, ICICI Prudential, Classplus and many others have advertised in what many consider the mecca of global advertising.

Why does Times Square make sense?

“The chance of your brand not getting noticed is minimal to none at Times Square. The space primarily helps in building brand awareness, brand recognition and repetition. The more brands are in front of you, the better you will remember them. This results in brand trust, emotional connect, craft differentiation, and further build premiumness,” says Imtiyaz Vilatra, Country Head, Posterscope India. Posterscope has helped a lot of Indian brands like ICICI Prudential and others advertise on premium Times Square spots.

There are 238 billboards on the square. On an average, nearly 380,000 pedestrians enter Times Square, while another 115,000 drivers/passengers pass through by car and bus each day. But the real reach is when a photo of your ad in TImes Square spreads across the world through social media.

Explaining the value proposition of the inventory Vilatra says Times Square signage advertising can expect nearly 1.5 million impressions each day.

“On the busiest days, Times Square sees pedestrian counts of over 460,000 people. With those tourists, typically snapping photos and selfies for social media, which means that your ad will experience a significant amount of additional impressions beyond the eyeballs of Times Square,” Vilatra adds.

[caption id="attachment_1278" align="alignnone" width="218"]<img class="size-medium wp-image-1278" src="https://images.storyboard18.com/storyboard18/Screen-Shot-2022-06-22-at-9.59.44-AM-1-min-218x300.png" alt="Chingari's ad at Times Square" width="218" height="300" /> Chingari's ad at Times Square[/caption]

How much does it cost to advertise on Times Square?

The cost to advertise in Times Square depends on a host of factors. Just like anywhere else the money charged for a spot depends on the media format, the size of the inventory (billboard), the exact location and visibility of the ad and of course the duration of the campaign.

The cost can be between $5000 a day to $50,000. Which is anywhere between Rs3.9 lakh and Rs40 lakh approximately. While, there is no match in the visibility and the x-factor of a Times Square billboard for comparison sake in India, typically the rates for DOOH (Digital Out of Home) rates start at about Rs5000 a month in rural areas and can go up to Rs20 lakh for the same period for inventories in busy urban streets with maximum visibility.

Elaborating on the value proposition Rajesh Radhakrishnan, Founder and CMO at outdoor advertising agency Vritti Solutions says, “Digital is all about controls. Data Analytics can be used to capture data of the number of people who have passed before the ad, the number of people who have actually seen the ad, and co-relate sales of products with the number of people noticing the ads. Brands can engage with the audience by creating content that encourages them to instantly respond.”

Which Indian brands are advertising on Times Square?

Five-year-old content marketplace Pepper Content ramped up its Series A funding celebration with a Times Square splash. Just last month the brand was on the NASDAQ Tower for a day where it announced the funding news along with images of its content creators.

“It was more of an initiative to build up an aspirational brand value for us," Anirudh Singhla, co-founder and CEO of Pepper Content, tells Storyboard18. "We are a young team and this was just an initiative to give all our stakeholders a loud cheer."

Experts suggest it makes sense for brands that are targeting a global reach or trying to break grounds outside of the Indian mainland or targeting the Indian diaspora in the west to take up space at Times Square.

Radhakrishnan says tourism as a sector can capitalize on the Times Square inventory the most. “Companies such as ITDC or state tourism companies such as Kerala, Rajasthan, Gujarat, West Bengal, etc, can take advantage of the global targeting the inventory offers. This apart, other key sectors that could take advantage of this targeting include Indian foods companies, BFSI companies Stock Exchanges and Mutual Funds, leading Hospitals for medical tourism and Indian hotels and restaurants planning to open in the US.” he says.

Talking of targeting, Laxmi for instance, which is a South Asian food brand in the USA took to Times Square as a part of their Diwali campaign to reach out to their primary audience during the Indian festive period and also featured their brand ambassador Shilpa Shetty in the ad for maximum impact.

Most brands use Times Square as an extension of their ongoing campaigns to amplify the messaging. Just like short-video sharing social media app Chingari was featured on Times Square as a part of their NFT conference programme.

Deepak Salvi, Cofounder and COO Chingari says Times Square offers a unique experience that adds on to the brand’s credibility and recall.

“The campaign ran for 2-3 days and we witnessed major downloads in the US market during the campaign and even after it. People took notice of us as ‘product of India’ and we got calls asking us about our offerings. More than anything it was like a showcase opportunity for us,” Salvi says.

Some Indian brands also take their celebrations to Times Square. Classplus, an ed tech start up took to Times Square as a part of their four-year anniversary celebration campaign. Then ICICI Prudential got the NASDAQ billboard in October 2021 to felicitate and recognize their star performers in the most unique way.

Posterscope India helped to create a brand experience for the winners at NASDAQ Tower.

“A perfect execution helped the brand connect with global business leaders and ensured that our content reaches the right audience. After 14 days of campaign rollout, our idea and understanding of the brief have been in sync with what we wanted to communicate and create iconicity,” says Vilatra.

According to Vilatra, a spot at Times Square is a way of making a statement, an opportunity to share a belief or ideology, and just one of the channels in the wheel of a wider PR campaign.

INDIAN BRANDS