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Viewers using both Linear TV and CTV jump to 116 million in Q3 2025: Kantar

Brand Makers

India's marketing reset: Data rules, AI, and rural blind spots demand a fundamental rethink, says Kantar's Soumya Mohanty

How it Works

FMCG brands must shift focus from differentiation to salience to crack rural India: Kantar

Brand Marketing

India’s top 100 most valuable brands worth $523.5 billion; HDFC Bank reclaims the top spot: Kantar

How it Works

From Niche to Necessity: Health products power Rs 63,000 crore FMCG market in India

Brand Makers

CTV campaigns deliver up to 8.5% uplift in purchase behaviour among the Gen Z: Samsung Ads & Kantar

Brand Makers

Metrics for assessing brand value have evolved post Covid: Deepender Rana

Watch Listen

Deepender Rana and Soumya Mohanty on Kantar’s BrandZ India Report

How it Works

TCS is India's most valuable brand: Kantar BrandZ report

Watch Listen

Storyboard18 chats with Kantar’s Deepender Rana

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