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How it Works
2026: Navigating the overloaded mind — Will brands be the last unfair advantage?
Brand Marketing
Nykaa expects upper mid-twenties revenue growth in Q3 FY26
Advertising
Pernod Ricard India’s Rs 864 crore advertising expenses backs FY25 market surge
Brand Marketing
Piramal Consumer Healthcare targets GenZ; doubles down on digital as ecomm hits 24% of sales in H1 FY26
Brand Marketing
Karnataka's Nandini takes on Amul in race to sponsor IPL champions RCB
How it Works
From Apple to Instagram: How big brands are using behavioural science to shape consumer choices
Advertising
India’s Advertising Playbook 2026: AI at helm as consumer behaviour, media rights, and retail media recalibrate industry
Brand Marketing
Kusha Kapila’s UnderNeat hits Rs 150-crore ARR in eight months, raises $6 million
Brand Marketing
Shiprocket bets on data-driven marketing, plans Rs 294 crore spend over three years
Brand Marketing
India’s Pop wave grows: AJIO partners with Spotify for inaugural I-Pop icons live