With its tech-savvy population and robust digital infrastructure, India stands at an intriguing crossroads. The nation's commitment to digital growth, exemplified by initiatives like 'Digital India', has catalysed its emergence as a crucible for AI development and application.
Wieden & Kennedy India will be designing and executing brand marketing communications for Jio True 5G.
Anil Viswanathan, VP-marketing of Mondelez India, speaks to Storyboard18’s Shibani Gharat on how they are extending their generosity platform to the whole of the festive season and more.
Storyboard18’s Shibani Gharat talks to Hardeep Singh Brar, VP & head of marketing & sales, Kia India, ahead of the festive season to understand the brand’s marketing strategies and more.
In an exclusive conversation with Storyboard18’s Delshad Irani, the country manager and vice president of India consumer business at Amazon India, tells us about the genesis of 'Amazon Se Liya' campaign and how it brings out the brand's purpose.
The marketing chief dives into the market opportunities, challenges, metaverse, web 3.0, and more.
Ohlin the brand’s latest brand campaign ‘Ghar Aa Jao’ and more
Ojha was the social giant’s head of marketing partners.
Whether the Barcelona football club, Elvis Presley or Laphroaig single malt, brands can provoke emotions up to the levels of frenzy, devotion or ecstasy.
Shailja Joshi, director-marketing, potato chips category, PepsiCo India, speaks about the brand’s innovations, consumer engagement strategies around the festive season, and more.