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Advertising

Havells cuts ad spend by 13% in Q3 FY26 to Rs 154 crore

Advertising

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Brand Marketing

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Brand Marketing

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How it Works

2026: Navigating the overloaded mind — Will brands be the last unfair advantage?

Brand Marketing

Nykaa expects upper mid-twenties revenue growth in Q3 FY26

Advertising

Pernod Ricard India’s Rs 864 crore advertising expenses backs FY25 market surge

Brand Marketing

Piramal Consumer Healthcare targets GenZ; doubles down on digital as ecomm hits 24% of sales in H1 FY26

Brand Marketing

Karnataka's Nandini takes on Amul in race to sponsor IPL champions RCB

How it Works

From Apple to Instagram: How big brands are using behavioural science to shape consumer choices

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