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Brand Marketing
Kusha Kapila’s UnderNeat hits Rs 150-crore ARR in eight months, raises $6 million
Brand Marketing
Shiprocket bets on data-driven marketing, plans Rs 294 crore spend over three years
Brand Marketing
India’s Pop wave grows: AJIO partners with Spotify for inaugural I-Pop icons live
Brand Marketing
‘Big brands can become suspicious,’ Unilever’s CEO says, as FMCG firm taps 300,000 influencers
Advertising
India’s ad market set for 4.6% rise in 2025; Big techs dominate global $1.19 trillion spend: WARC
Advertising
AI-driven ad fraud causes 12% marketing spend leakage: mFilterIt report
Brand Marketing
PhysicsWallah ups marketing spend by 50% in H1 FY26 as offline expansion accelerates
How it Works
Ola pauses operations of Ola Foods to re-evaluate business strategy: Report
Brand Marketing
Perfetti Van Melle's Gunjan Khetan calls confectionery fast fashion; bets on format, flavour, tech
How it Works
From Goan to Korean: India’s food choices scale from 2x to 17x, reveals Swiggy