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MARKETING MOCKTAIL

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Advertising

Goibibo ropes in father-son duo Jayaram and Kalidas as brand ambassadors

How it Works

Marketing Mocktail: Lessons in building a D2C brand explained

How it Works

Marketing Mocktail: Work that works - Checklist for evaluating advertising explained

How it Works

Marketing Mocktail: Standardize vs. Customize-brand localization explained

How it Works

Marketing Mocktail: Paisa Vasool- the concept of value explained

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Marketing Mocktail: Brand as Gestalt - total impression of a brand explained

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Marketing Mocktail: Narrow or broad - brand portfolio extension themes explained

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Marketing Mocktail: The sound of brands - sonic branding explained

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Marketing Mocktail: Branding with the enemy- the Enemy-Stand-Mantra construct explained

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Marketing Mocktail: Strategy demystified- the 4-pillars of brand strategy explained

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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