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Tata Group’s premium handbag brand, IRTH, has handed over its creative mandate to Kondurkar Studio. The House Titan brand's combined accessories division aims to achieve revenue of ₹1,000 crore by 2027, capturing one-third of the market.

Kondurkar Studio, the creative agency in June this year was embroiled in a controversy between ad agency Wieden+Kennedy and Jindal Steel and Power on sharing idea credits after the company’s ad film ‘The Steel of India’ which won two Lions at the ongoing Cannes Lions Festival of Creativity in the Film Craft category.

W+K took Jindal Steel and Power to court over an intellectual property dispute over the award-winning ad film. Kondurkar Studio had refuted all allegations and received a relief from Delhi High Court. 

Amrish Kondurkar, Founder and Creative Director, Kondurkar Studio confirmed the development to Storyboard18 and said, “We are working on multiple campaigns for IRTH.”

A source close to the development said, "There are multiple campaigns in the pipeline which will enhance the brand reach among the audience. The brand's creative campaigns has been successfully leaving a mark among the audience." 

IRTH, pronounced as “Arth” (meaning), is planning an aggressive expansion across India with exclusive brand outlets. Currently, the brand operates in over 50 cities through 130 large-format stores, including Shopper’s Stop and Lifestyle, and has built a customer base of over 90,000 through its online and offline channels. To further accelerate growth, the company plans to adopt a franchise model for expansion.

Manish Gupta, CEO of the Fragrances and Fashion Accessories Division at Titan Company, stated that IRTH is targeting significant retail growth, with plans to open 10 stores this year as part of its first phase. The rollout includes two stores in Mumbai, two in Pune, one in Delhi, one in Kolkata, and one in Chennai. These exclusive brand outlets (EBOs) are expected to contribute 15–20% of overall sales by March 2025.

IRTH aims to achieve a topline target of approximately ₹600 crore, while the combined accessories division remains on track to reach ₹1,000 crore in revenue by 2027. For its EBOs, the brand has curated a collection of over 90 products across categories and is introducing a new line of genuine leather bags.

Kondurkar Studio wins creative mandate for Tata Group’s premium brand IRTH

Bharti Airtel is reportedly in advanced talks with the Tata Group to acquire Tata Play, India’s largest direct-to-home (DTH) business. The move aims to strengthen Airtel's position in the digital TV segment, which has been facing growth challenges, and enhance its bundled offerings to boost non-mobile revenue through convergence.

According to a report in The Economic Times, "Bharti Airtel is in advanced negotiations with the Tata Group to buy the loss-making Tata Play, India’s largest direct-to-home (DTH) business, said people familiar with the matter. The aim is to consolidate its presence in the digital TV segment that’s facing growth challenges while improving Airtel’s bundled offerings to boost its non-mobile revenue through convergence."

Tata Sons, the holding company of the diversified conglomerate, currently owns 70% of the company, after buying out Singapore investment firm Temasek Holding Pte’s 10% stake in April for ₹835 crore ($100 million), valuing the company at $1 billion, down a third from its $3 billion pre-pandemic valuation.

The Walt Disney Company owns 30% of Tata Play but has been looking to exit the TV distribution business after trimming its portfolio and merging its media operations with Reliance Jio in India. Disney inherited Sky’s legacy stake in Tata Play after its 2019 mega-merger with Rupert Murdoch’s 21st Century Fox. Prior to buying out Temasek, Tata also acquired Tata Opportunities Fund’s minority stake in the venture.

Airtel is expected to acquire Tata Play at a valuation similar to that of the Temasek deal. The plan was to consolidate the Tata stakes and list the company, with IPO documents being filed in 2022. However, Tata paused the listing plan in August.


Bharti Airtel in advanced talks to acquire Tata Play

After several years in the CPG (consumer packaged goods) sector, it’s time to reboot for Kapil Ohri. The former Dabur digital marketing head has joined the Tata Business Hub team as head of performance marketing and engagement marketing. He said, "It’s time for a 'New Start'... It’s time for a fresh mission - enable emerging businesses to grow, solve challenges and optimize processes."

<a href="https://images.storyboard18.com/storyboard18/Corporate-Crossings-New-Series-Logo-2-258x258-1.webp"><img src="https://images.storyboard18.com/storyboard18/Corporate-Crossings-New-Series-Logo-2-258x258-1.webp" alt="" width="258" height="258" class="alignnone size-full wp-image-1136" /></a>

In 2018, Ohri moved to the homegrown company Dabur India from Arvind Lifestyle Brands where was head digital marketing. He also had stints at GroupM as partner and head – digital of GSK India for Mindshare. Prior to that, he worked with OgilvyOne Worldwide as senior planning director (digital marketing).

Meanwhile, in another CXO move on the agency side, Omnicom Media Group (OMG) India has appointed Anand Chakravarthy as its chief growth officer.

In his previous roles, he has led many profitable businesses, including during his leadership stints at Essence Global, Wavemaker and Reliance Broadcast Network, and he has worked with global and Indian brands, including several leading D2C brands in India.


In 2021, Chakravarthy, who was previously managing director for Essence India, joined edtech venture Results and Outcomes as co-founder. The company was founded by former Zee5 CEO Tarun Katial.

Kartik Sharma, CEO of Omnicom Media Group India, said Chakravarthy's "extensive knowledge, values-based leadership style and commitment to delivering results will undoubtedly be a great asset to our business going forward. His work speaks for itself and shows that he has the propensity to lead and help companies capitalize on new growth opportunities in an emerging market.”

[caption id="attachment_1137" align="alignnone" width="300"]<a href="https://images.storyboard18.com/storyboard18/kapil_ohri.webp"><img src="https://images.storyboard18.com/storyboard18/kapil_ohri-300x300.webp" alt="Kapil Ohri, performance marketing and engagement marketing head, Tata Business Hub team." width="300" height="300" class="size-medium wp-image-1137" /></a> Kapil Ohri, performance marketing and engagement marketing head, Tata Business Hub team.[/caption]




CXO Moves: Dabur's Kapil Ohri moves to Tata Group; Anand Chakravarthy joins OMG India

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