Colgate-Palmolive ad spendings up by 9.79% in Q1 FY25, net profit rises by 33% to Rs 364 crore

Colgate-Palmolive (India) Limited has increased the spending on advertisement by 9.79% in the first quarter of the current fiscal year as compared to Q1 FY 2024.

The company informed the stock exchanges that its ad spending surged to Rs 199.07 crore in Q1 FY25 from Rs 181.31 crore in Q1 FY24.

In the previous quarter (January to March) of FY24, Colgate's ad spending was Rs 168.87 crore.

The company reported a 33% rise in net profit to Rs 364 crore in Q1 FY25 against Rs 273.7 crore in the same period last year as demand picked up in the rural market.

Colgate-Palmolive India introduces 12 weeks of supportive caregiver leave for new parents

The toothpaste maker recorded a 13% YoY growth for the first quarter of the current fiscal year. The net sales increased to Rs 1,485.8 crore from Rs 1,314.7 crore.

Last week, Colgate released an ESG report mentioning that its toothpaste portfolio (by volume) has transitioned to recyclable tubes and is on track to exit FY2025 with 100% recyclability.

Colgate eyes 100% recyclability of toothpaste portfolio by FY2025

Colgate-Palmolive said it will successfully achieve 100% reusable, recyclable, or compostable plastic packaging by 2025.

"Our toothpaste portfolio witnessed double-digit growth driven by high-single-digit volume growth. Our continued investments in perceivable superiority in the product, brand building, and innovation are yielding significant results while strengthening our brand metrics to highest ever levels," Prabha Narasimhan, Managing Director & CEO of Colgate-Palmolive (India) Limited said.