Brand Makers
Dil Ka Jod Hai, Tootega Nahin
Colgate-Palmolive ad spendings up by 9.79% in Q1 FY25, net profit rises by 33% to Rs 364 crore
Colgate-Palmolive (India) Limited net sales increased to Rs 1,485.8 crore in Q1 FY25 from Rs 1,314.7 crore in Q1 FY24.
The company has significantly expanded the availability of premium products by ramping up distribution coverage from 30,000 stores to 300,000 stores, ensuring deeper market penetration and accessibility.
Colgate-Palmolive (India) Limited has increased the spending on advertisement by 9.79% in the first quarter of the current fiscal year as compared to Q1 FY 2024.
The company informed the stock exchanges that its ad spending surged to Rs 199.07 crore in Q1 FY25 from Rs 181.31 crore in Q1 FY24.
In the previous quarter (January to March) of FY24, Colgate's ad spending was Rs 168.87 crore.
The company reported a 33% rise in net profit to Rs 364 crore in Q1 FY25 against Rs 273.7 crore in the same period last year as demand picked up in the rural market.
The toothpaste maker recorded a 13% YoY growth for the first quarter of the current fiscal year. The net sales increased to Rs 1,485.8 crore from Rs 1,314.7 crore.
Last week, Colgate released an ESG report mentioning that its toothpaste portfolio (by volume) has transitioned to recyclable tubes and is on track to exit FY2025 with 100% recyclability.
Colgate-Palmolive said it will successfully achieve 100% reusable, recyclable, or compostable plastic packaging by 2025.
"Our toothpaste portfolio witnessed double-digit growth driven by high-single-digit volume growth. Our continued investments in perceivable superiority in the product, brand building, and innovation are yielding significant results while strengthening our brand metrics to highest ever levels," Prabha Narasimhan, Managing Director & CEO of Colgate-Palmolive (India) Limited said.
SPOTLIGHT
"The raucous, almost deafening, cuss words from the heartland that Piyush Pandey used with gay abandon turned things upside down in the old world order."
Read MoreThe new face of the browser: Who’s building AI-first browsers, what they do and how they could upend advertising
From OpenAI’s ChatGPT-powered Atlas to Microsoft’s Copilot-enabled Edge, a new generation of AI-first browsers is transforming how people search, surf and interact online — and reshaping the future of digital advertising.