PepsiCo India spends Rs 772 crore on advertising, posts Rs 883 crore profit in 2024

PepsiCo India Holdings Pvt Ltd reported a robust financial performance for the year 2024, posting a consolidated revenue from operations of Rs 9,096.62 crore and a net profit of Rs 883.39 crore, according to a filing with the Registrar of Companies (RoC). The company invested Rs 772.02 crore in advertising and promotional activities during the fiscal.

The company’s total consolidated income, which includes other income, stood at Rs 9,268.04 crore during the 12-month period. This marks a notable increase from the previous reporting cycle, which spanned only nine months due to a change in PepsiCo’s financial year—from April–March to a January–December cycle. For the nine months ended December 2023, the company had reported Rs 5,954.16 crore in revenue and Rs 217.26 crore in profit, according to data from business intelligence platform Tofler.

In 2024, PepsiCo’s snacks division, which includes popular brands like Kurkure, Lay’s, Doritos, and Quaker, contributed significantly to the top line with revenue of Rs 6,889.66 crore. Meanwhile, its beverage segment—which includes carbonated drinks and juices under the Pepsi, 7UP, Slice, Tropicana, and Gatorade brands—generated Rs 2,206.96 crore in revenue.

Domestic operations remained the mainstay for the multinational, contributing Rs 8,475.37 crore, while exports accounted for Rs 386.10 crore.

The company invested Rs 772.02 crore in advertising and promotional activities during the year, underscoring its aggressive marketing approach. Additionally, a royalty payment of Rs 101.84 crore was made to its parent company.

Jagrut Kotecha, CEO of PepsiCo India & South Asia, expressed satisfaction with the company’s performance. “PepsiCo India has delivered on its growth targets in 2024. In a challenging macroeconomic environment, our strong performance across food and beverage categories highlights our dynamic marketing, effective execution, and consumer-focused innovation,” Kotecha said. He also attributed the company’s success to its talented teams and emphasized a bold growth ambition for the next five years.

Kaushik Mitra, Vice President & CFO of PepsiCo India and South Asia, noted that while year-on-year comparisons are limited due to the fiscal calendar change, there has been a clear and steady improvement in profit margins. “The results underscore the strength of our business model and market momentum,” he added.

Globally, PepsiCo reported 11% organic revenue growth in its international business in the first quarter of 2025, with India playing a significant role. India also contributed to a 2% growth in PepsiCo’s international convenient foods segment during the same period.