Vineet Sharma, category director- Mountain Dew, Pepsico India, speaks on the brand’s new take on Darr Ke Aage Jeet Hai campaign.
Shailja Joshi, director-marketing, potato chips category, PepsiCo India, speaks about the brand’s innovations, consumer engagement strategies around the festive season, and more.
How AI-driven technologies like deepfake are being deployed in advertising campaigns and why some agencies and marketers are thrilled about it. But it's tricky territory.