CCI approves acquisition of IPG by Omnicom Group

The Competition Commission of India (CCI) has granted approval for the merger between U.S.-based advertising giants Interpublic Group of Companies, Inc. (IPG) and Omnicom Group Inc. (Omnicom). The deal, valued at approximately $30 billion, will result in a combined entity with an estimated $65 billion in global media billings, making it the largest advertising network in the world by revenue.

The merger was approved by shareholders during a vote held in March, marking a significant step toward the finalization of the takeover. The transaction is expected to be completed in the second half of 2025.

CCI in its announcement said that the proposed combination relates to the acquisition of sole control of The Interpublic Group of Companies, Inc.(IPG) by Omnicom Group Inc. (Omnicom). Under the Merger Agreement, EXT Subsidiary Inc.(Omnicom Merger Sub) (a wholly owned subsidiary of Omnicom) will be merged with and into IPG.

Omnicom Merger Sub will cease to exist and IPG will remain the surviving entity as a wholly owned subsidiary of Omnicom (Proposed Combination). Omnicom is a New York based provider of marketing and sales solutions. Omnicom comprises an inter-connected global network of marketing and communications companies offering a diverse, comprehensive range of marketing solutions spanning brand advertising, customer relationship management, media planning and buying services, public relations and numerous specialty communications services.

Omnicom Merger Sub is a wholly owned subsidiary of Omnicom incorporated under the laws of Delaware specifically for the purpose of the Proposed Combination. IPG is a Delaware based company engaged in provision of media buying and planning services, data and engagement solutions, integrated advertising and creativity solutions, public relations and specialized communications and experiential solutions

Announced jointly late last year, the merger was hailed by both companies as a “tremendous strategic opportunity.” It aims to expand their platform capabilities, consolidate global talent, and create a uniquely comprehensive portfolio of services. The companies stated that the new entity will serve as a powerful "marketing and sales partner" equipped to navigate the rapidly evolving global media landscape.