Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
PHD India wins the integrated media mandate for Atomberg
As part of the mandate, PHD India's responsibilities will be to handle the brand's entire scope of media services and audience-first integrated solutions.
The account was won post a multi-agency pitch, and will be handled out of the agency's Mumbai office. (Image Source: Web)
Omnicom Media Group's (OMG) PHD India has won the integrated media mandate for smart home appliances brand Atomberg. The account was won post a multi-agency pitch, and will be handled out of the agency's Mumbai office.
As part of the mandate, the responsibilities will be to handle the brand's entire scope of media services and audience-first integrated solutions.
Arindam Paul, founding member and CBO, Atomberg, said, “At Atomberg, we strive to add value to our consumers’ lives by spotting and solving invisible challenges. This curiosity fuels our innovation and is at the core of all our offerings. It’s the combination of our curiosity to solve everyday challenges and our love for technology that shapes products designed to bring more ease and efficiency into daily life. As we grow and reach more households across India, we’re glad to have PHD India on board. Their strategic expertise will enable us to amplify our reach and drive meaningful impact.”
Monaz Todywalla, CEO, PHD India, further stated, “Atomberg’s commitment to consumer’s lives through innovation is truly what sets itself apart. More than a partnership, this is a shared pursuit of progress. We’re proud to stand beside them as they continue shaping the future.”
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.