Oppo India gives its media mandate to PHD India

The responsibilities of the agency will include supporting Oppo India's growth journey through their forte in communications planning, and best-in-class capabilities to drive desired business outcomes, stated a media report.

By  Storyboard18Mar 27, 2024 10:53 AM
Oppo India gives its media mandate to PHD India
The mandate was won following a multi-agency pitch.

Consumer electronics company Oppo India handed over its integrated media mandate to PHD India, a media marketing and communications agency. The mandate was won following a multi-agency pitch.

The responsibilities of the agency will include supporting Oppo India's growth journey through their forte in communications planning, and best-in-class capabilities to drive desired business outcomes, stated a media report.

As per Monaz Todywalla, chief executive officer PHD India, in a conversation with Storyboard18 in 2023, she stated, "There’s no discounting the fact that digital today is an integral part of a consumer’s journey. With more touch points, spending increases on digital platforms. Digital marketing has been critical these past few years helping marketers sail through the pandemic and difficult business conditions - digitizing products and services, connecting with consumers across new avenues and driving revenue. Brands are now looking to deepen their gains in this space by mastering data-driven and forward-leaning opportunities as they look to the future. It will be interesting to see where we go from here."

First Published on Mar 27, 2024 10:53 AM

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