Brand Makers
Dil Ka Jod Hai, Tootega Nahin

In the midst of the ongoing debate surrounding OYO's decision to limit bookings for unmarried couples in certain locations, Shaadi.com founder Anupam Mittal added a dash of humour to the conversation.
Very recently, OYO introduced a new check-in policy for its partner hotels, which requires couples to present valid proof of relationship at the time of check-in.
Taking to Twitter, Mittal quipped, "Ab toh @ShaadiDotCom par 'OYO' discount code banta hai. Whatsay @riteshagar?" tagging OYO founder Ritesh Agarwal directly.
The playful comment by Mittal comes at a time when OYO is facing a mix of backlash and support for its controversial policy, which the company claims is in line with societal expectations in specific regions.
The tweet quickly gained traction, with many social media users jumping in to add their own witty responses.
Though OYO is yet to respond to Mittal's comment, the exchange has certainly added an unexpected and amusing layer to what has been a contentious issue.
"The raucous, almost deafening, cuss words from the heartland that Piyush Pandey used with gay abandon turned things upside down in the old world order."
Read MoreFrom OpenAI’s ChatGPT-powered Atlas to Microsoft’s Copilot-enabled Edge, a new generation of AI-first browsers is transforming how people search, surf and interact online — and reshaping the future of digital advertising.