Advertising
Co-lead or crown? Tussle for Omnicom–IPG leadership race in India heats up
GCPL elevates Ashwin Moorthy to Global Head of Category Direction and Innovation
Ashwin Moorthy was also inducted into the GCPL Global Management Committee and will be part of the senior management.
Ashwin Moorthy began his career at Mindshare as a media planner and went on to work at Unilever. (Image source: LinkedIn)
Godrej Consumer Products Limited has elevated Ashwin Moorthy to the position of global head of category direction and innovation. He will handle the responsibilities along with the responsibilities of his present role, which is head of marketing.
Moorthy was also inducted into the GCPL Global Management Committee and will be part of the senior management.
He began his career at Mindshare as a media planner and went on to work at Unilever.
As the category head at GCPL, Moorthy was responsible for Indian Soaps & Aircare business. He leads category direction, Innovation, Equity & CMI teams for global categories across GCPL's operating countries. He has continued responsibility for India Marketing function, P&L performance and business delivery.
During his time at Unilever, as the brand manager of Taj Mahal and Lipton, Moorthy was responsible for managing mix deployment in market, P&L, media and promotion planning and expenditure, pricing strategy, in-market activation and distribution of the Taj Mahal and Lipton Tea Indian business.
SPOTLIGHT
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreArattai App: All you need to know about Zoho’s made-in-India "WhatsApp killer"
Discover Arattai, Zoho’s made-in-India messaging app. Features, privacy, user growth, and how it compares to WhatsApp in 2025.