Gig hiring to soar by 20% during festive season this year, ecommerce leads trend: Indeed data

As India gears up for the festive season, businesses across the country have ramped up hiring, especially in Tier 2 and 3 cities.

According to data from global matching and hiring platform Indeed, a 20% increase is projected in seasonal hiring in the current calendar year as compared to last year.

The data mentioned that there would be an increase between 18 and 20 percent in job opportunities in metro cities like Mumbai, Delhi, Chennai, Bengaluru, and Kolkata. Whereas in non-metro cities such as Jaipur, Lucknow, Kochi, Gurugram, Indore, Surat, Bhubaneshwar, Madurai, and Chandigarh, there could be a 22-25% rise in hiring during the festive season.

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The growth in seasonal jobs in Tier 2 and 3 cities could be attributed to a range of factors such as companies tapping new consumer bases, increased internet penetration in these regions, rise in digital adoption, among others.

As per Indeed, the top five roles that are expected to see the highest increase in hiring during the festive season are- Delivery executives (30%), warehouse workers (25%), Logistics Coordinators (20%), in-store sales executives and customer care executes (15% each), respectively.

E-commerce, logistics, retail, quick commerce, BFSI, tourism and hospitality, and manufacturing companies will expand the job hiring in the upcoming days to scale up revenue during the festive season.

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E-commerce led the trend with a 35% increase in demand as per the data. Quick commerce showed an 11% rise in demand for delivery personnel and fulfillment staff, reflecting the growing consumer preferences for ultra-fast delivery services.

"The increased hiring in tier 2 regions recognizes the untapped potential of these markets. The festive season is a crucial period for businesses across India, and we're seeing a significant uptick in hiring for seasonal roles as companies prepare to meet heightened consumer demand. The industries that are growing—e-commerce, logistics, quick commerce—are doing so because they’re aligned with the needs and behaviours of today’s consumers. This is where the future of India’s job market could be heading," Sashi Kumar, Head of Sales, Indeed India said.