Festive season fuels e-commerce boom: Meesho enables over 8 lakh jobs

This year, Meesho’s sellers have hired 5 lakh seasonal workers as part of their requirements for the festive season.

By  Storyboard18Sep 5, 2024 11:41 AM
Festive season fuels e-commerce boom: Meesho enables over 8 lakh jobs
Meesho continues to work with prominent third-party logistics (3PL) providers including Delhivery, Ecom Express, Shadowfax, and Xpressbees, among others.

Ahead of the festive season, Meesho has announced the enablement of ~8.5 lakh seasonal job opportunities within its seller and logistics network, with more than 60% of these coming from tier 3 and tier 4 regions. This represents a ~70% increase in seasonal jobs compared to last year.

This year, Meesho’s sellers have hired 5 lakh seasonal workers as part of their requirements for the festive season. They are providing short and comprehensive training sessions to equip them in various capacities, including, sorting, manufacturing, and packaging. Moreover, sellers have also undertaken additional preparations, such as introducing new products and venturing into new categories, curating festive collections, and conducting inventory checks to fulfil increased customer demands.

Meesho continues to work with prominent third-party logistics (3PL) providers including Delhivery, Ecom Express, Shadowfax, and Xpressbees, among others. These logistics partnerships along with Valmo have helped generate ~3.5 lakh seasonal job opportunities. The roles will largely involve first-mile, middle-mile, and delivery associates, responsible for duties such as picking, sorting, loading, unloading, and handling returns.

Commenting on this, Sourabh Pandey, CXO, Fulfilment and Experience, Meesho said “Meesho has played a key role in the growth of small businesses and local manufacturers. This festive season, we are particularly thrilled to have enabled 8.5 lakh seasonal jobs, especially in tier-3 and beyond cities. Empowering SMBs, local manufacturers and logistics providers to scale their business is resulting in meaningful economic opportunities that is driving financial inclusion in these regions. As we approach the festive season, a peak time for our sellers, logistics partners, and customers, our aim is to make a significant impact by ensuring e-commerce is accessible and inclusive for all. And, these efforts reflect our commitment to that vision.”

Abhishek Bansal, CEO & Co-founder, Shadowfax, “At Shadowfax, we are fully prepared and excited to meet the demands of the festive season by scaling our logistics capacity like never before. We are particularly excited to nearly double our capacity across several value-added services, such as Reverse Quality Check-Based Pickups, Hand-to-Hand Doorstep Exchange, and Open Box Delivery—many of which we've developed in partnership with Meesho over the past year. Moreover, under our 'Women in Logistics' initiative, nearly 50% of the additional capacity in our warehouses and sort centres will be fulfilled by women. This initiative not only boosts our planning targets but also reinforces our commitment to diversity and inclusion within the logistics sector."

First Published on Sep 5, 2024 11:41 AM

More from Storyboard18

Brand Marketing

Reliance Retail Ventures posts 11.3% rise in revenue to Rs 84,171 crore in Q1 FY26

Reliance Retail Ventures posts 11.3% rise in revenue to Rs 84,171 crore in Q1 FY26

Brand Marketing

Perplexity AI overtakes ChatGPT on App Store after Airtel deal sparks download surge

Perplexity AI overtakes ChatGPT on App Store after Airtel deal sparks download surge

Brand Marketing

No dyes, no flavors: PepsiCo goes all-in on 'real food' for snack rebrand

No dyes, no flavors: PepsiCo goes all-in on 'real food' for snack rebrand

Brand Makers

Larry Ellison, world's second richest man, launches global tech institute with Oxford

Larry Ellison, world's second richest man, launches global tech institute with Oxford

Brand Marketing

Airtel-Perplexity AI tie-up sparks online chatter over Apple, ads, and AI adoption

Airtel-Perplexity AI tie-up sparks online chatter over Apple, ads, and AI adoption

Brand Marketing

OpenAI launches general purpose "ChatGPT Agent" for automated task completion

OpenAI launches general purpose "ChatGPT Agent" for automated task completion

How it Works

YouTube Premium's muffled pitch: Why a "sound strategy" isn't converting in India

YouTube Premium's muffled pitch: Why a "sound strategy" isn't converting in India

Brand Makers

PepsiCo sees strong Q2 growth in India; Snacks, beverages drive international surge

PepsiCo sees strong Q2 growth in India; Snacks, beverages drive international surge