Hyundai's CMO Angela Zepeda joins Elon Musk's X as global head of marketing

X CEO Linda Yaccarino announced that the platform formerly known as Twitter has hired Angela Zepeda as global head of marketing.

Yaccarino wrote in a post on X, “Today, I am delighted to welcome Angela Zepeda to X as our new Global Head of Marketing. X is the world’s most meaningful platform so it was essential to hire an exceptional leader like Angela to further shape our transformation. Most recently serving as CMO/Chief Creative Officer for Hyundai, Angela brings incredible experience and expertise, understands how to grow a brand globally and is exactly the right person to lead X's marketing as we accelerate our innovation. Looking forward to all of the great work to come!.”

Zepeda is the first global head of marketing since Elon Musk bought X (formerly Twitter) in a multi-billion dollar takeover in 2022. Musk acquired the platform in late 2022 for $44bn. What followed widespread layoffs and a name change.

A veteran marketer, Zepeda joins X from South Korean carmaker Hyundai, where she spent five years as chief marketing officer. She also held the position of chief creative officer at the global auto major. Zepeda has over two decades of experience advertising and communications agencies, with stints at Innocean, Lowe Campbell Ewald and TBWA.