Nykaa reappoints Adwaita Nayar as Executive Director

Adwaita Nayar, who also serves as the CEO of Nykaa Fashion, has played a pivotal role in scaling the vertical since its inception.

By  Storyboard18| Aug 26, 2025 11:35 AM

Shareholders of FSN E-Commerce Ventures, the parent company of beauty and fashion retailer Nykaa, have approved the re-appointment of Adwaita Nayar as Executive Director at the company’s 13th Annual General Meeting.

Nayar, who also serves as the CEO of Nykaa Fashion, has played a pivotal role in scaling the vertical since its inception. According to a regulatory filing, Nykaa Fashion closed FY25 with a Gross Merchandise Value (GMV) of ₹3,800 crore, serving 8 million consumers.

She has held the position of Executive Director since July 1, 2021, and is also a co-founder of Nykaa, actively contributing to marketing, operations, and product development.

Nayar holds a Bachelor’s degree in Applied Mathematics from Yale University, where she graduated cum laude, and an MBA with distinction from Harvard Business School. After completing her studies, she re-joined FSN Brands in 2017 as CEO, focusing on building Nykaa’s offline retail presence.

First Published onAug 26, 2025 11:35 AM

SPOTLIGHT

Brand MarketingAI is rewriting the rules of B2B marketing with a human touch

Big-ticket buying decisions now demand more than just logic and product specs – they require trust, emotional connection, and brand stories that resonate.

Read More

Signpost India wins 9-year exclusive Bengaluru Metro ad rights, Rs 700 cr revenue potential

This long-term partnership covers over 100000+ sq. ft. of premium media space and holds a revenue potential of up to ₹700 crore.