Advertising
From Pink Slips to Silent Sidelining: Inside adland’s layoff and anxiety crisis
Media, gaming missing from India–AI Summit 2026 | M&E industry seeks tax reforms
Storyboard18 brings you top five news updates from the world of advertising, marketing, and business of brands.
Storyboard18 presents FAST FIVE
We bring you top five news updates from the world of advertising, marketing, and business of brands.
Media, Entertainment and Gaming sectors kept out of India–AI Impact Summit 2026: Stakeholders
Multiple senior executives from television networks, digital platforms, and industry associations told this publication that neither broadcasters nor representative industry bodies from the M&E sector have been invited.
Disney establishes new enterprise marketing org; names Asad Ayaz Chief Marketing and Brand Officer
Asad Ayaz will report to CEO Bob Iger as Chief Marketing and Brand Officer, and to the segment chairs in leading marketing efforts across the company’s business units.
Ahead of Budget 2026, M&E industry flags GST, TDS, ITC roadblocks; seeks structural tax reforms
On the direct tax front, the industry has sought equal treatment for media and entertainment companies, particularly in restructuring and consolidation scenarios.
DD Free Dish e-auction to kick off Feb 16 after Prasar Bharati revises eligibility norms
For Round 1, the starting reserve price has been fixed at Rs 15 crore for Bucket A+, Rs 12 crore for Bucket A, Rs 10 crore for Bucket B, Rs 7 crore for Bucket C, and Rs 6 crore for Bucket D.
India’s ad startups reorient business models around AI after 828 shutdowns between 2023-2025
The advertising and media startups raised $5.57 billion since 2020, peaking in 2022 alone at $2.24 billion before entering a sharp funding decline.
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Read More“Confusion creates opportunity for agile players,” Sir Martin Sorrell on industry consolidation
Looking ahead to the close of 2025 and into 2026, Sorrell sees technology platforms as the clear winners. He described them as “nation states in their own right”, with market capitalisations that exceed the GDPs of many countries.