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Kotak Life and Kaun Banega Crorepati (KBC) celebrate their 25-year milestone with a strategic association
This collaboration features in KBC's silver jubilee season.
"Amitabh Bachchan should continue till he can” was the response of as much as 42% of the respondents surveyed, as per the IIHB and Rediffusion’s Red Lab report.
Kotak Mahindra Life Insurance Company Ltd. ("Kotak Life") announces its collaboration with Kaun Banega Crorepati (KBC).
For over two decades, KBC has transformed lives through knowledge and opportunities, inspiring millions across the country. Similarly, Kotak Life has been instrumental in securing the financial futures of individuals and families, advocating long-term financial planning and protection, stated the company in a statement.
“This partnership perfectly aligns with our vision,” said Ashish Nair, CMO and Head of Customer Value Management and Health Tech at Kotak Life. “Both KBC and Kotak Life empower Indians to secure their futures—KBC through knowledge and Kotak Life through financial security. As we celebrate our 25 year milestone, this partnership symbolises our shared commitment to transforming lives.”
This collaboration features in KBC's silver jubilee season.
SPOTLIGHT
The leaders highlighted how AI is emerging as a critical enabler in this shift from marketing’s traditional focus on new customers to a more sustainable model of driving growth from existing accounts.
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