OpenAI set to make advertising debut during Super Bowl 2025: Report

The ad, expected to make waves on one of the world’s largest televised stages, marks OpenAI’s foray into the world of commercial advertising.

By  Storyboard18| Feb 6, 2025 10:02 AM
The cost of a 30-second ad spot during the 2025 event is estimated to reach up to $8 million, a significant increase from the previous year, the report added. (Image: Unsplash, Caesars Superdome)

OpenAI, the creator of the popular AI tool ChatGPT, is preparing to air its first-ever TV commercial during the Super Bowl 2025, according to a report by the Wall Street Journal.

The ad, expected to make waves on one of the world's largest televised stages, marks OpenAI's foray into the world of commercial advertising.

The Super Bowl offers an enormous guaranteed audience, with creative commercials often generating widespread buzz. The cost of a 30-second ad spot during the 2025 event is estimated to reach up to $8 million, a significant increase from the previous year, the report added.

The 2025 Super Bowl, scheduled for February 9 at 6:30 p.m. ET (2330 GMT) and is expected to draw over 83,000 spectators, ensuring massive visibility for the ad. The NFL championship game will commence in New Orleans at the Caesars Superdome, home to the New Orleans Saints.

OpenAI, which is part-owned by Microsoft, has seen remarkable success since launching ChatGPT in late 2022, with over 300 million weekly active users by 2024.

First Published onFeb 6, 2025 10:02 AM

SPOTLIGHT

How it WorksMIB’s Ashwini Vaishnaw at Storyboard18 DNPA Conclave: Govt working for fair compensation for media houses

At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.

Read More

IN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity

From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.