Advertising
Co-lead or crown? Tussle for Omnicom–IPG leadership race in India heats up
Swiggy expands to healthy offerings, launches ‘no added sugar’ category ahead of Diwali
Ahead of Diwali, Swiggy has launched a new ‘No Added Sugar’ category across 10 cities, offering over 1.5 lakh food items from 50,000 restaurants. The curated menu promotes healthier festive eating with options like sugar-free ice creams, juices, and naturally sweetened desserts, expanding Swiggy’s focus on mindful dining.
The new offering follows Swiggy’s ‘High Protein’ category launched in July this year, underscoring the platform’s growing focus on nutrition-led food discovery.
Swiggy has launched ‘No Added Sugar’ category to make mindful and healthy eating simpler and more accessible for consumers. The feature, now live across 10 major cities including Bengaluru, Delhi NCR, Mumbai, Kolkata, Chennai, Hyderabad and Pune, offers over 1.5 lakh food items from more than 50,000 restaurants.
The company plans to expand the category to more cities in the coming weeks.
The new offering follows Swiggy’s ‘High Protein’ category launched in July this year.
The ‘No Added Sugar’ category features two sub-categories — Naturally Sweetened and Not Sweetened — catering to consumers seeking balance between taste and health. The Naturally Sweetened section includes items made with ingredients such as dates, whole fruits, and purees, featuring dishes like Date & Nut Smoothies, Banana Pancakes, Apple Cinnamon Oats, and Fig & Almond Energy Bars.
Meanwhile, the Not Sweetened section offers sugar-free options for Tea, Coffee, and Juices.
Deepak Maloo, Vice President – Food Strategy, Customer Experience & New Initiatives, Swiggy said, “The festive season is here, and we know that celebrations are incomplete without gorging on your favorite sweets with the inevitable guilt of added sugar. We believe mindful eating shouldn't mean missing out. That's why we launched the 'No Added Sugar' category, packed with delicious food and beverage items made only with natural or approved low-calorie sweeteners.”
With this launch, Swiggy continues to position itself as a platform that blends indulgence with informed food choices, tapping into India’s growing appetite for clean-label, sugar-conscious eating.
SPOTLIGHT
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreArattai App: All you need to know about Zoho’s made-in-India "WhatsApp killer"
Discover Arattai, Zoho’s made-in-India messaging app. Features, privacy, user growth, and how it compares to WhatsApp in 2025.